Director, Account Based Marketing

5 days ago

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Fictiv

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3D Printing • Prototyping and Manufacturing • CNC Machining • Additive Manufacturing • Urethane Casting

201 - 500

💰 $100M Series E on 2022-05

Description

• The Director of Account Based Marketing will accelerate Fictiv’s growth through different styles of targeted, account-based marketing, driving incremental revenue and new user acquisition for the company. • This role is responsible for Fictiv’s ABM from strategy to execution and collaborates closely with sales to develop and analyze segment research to inform learnings and future strategies. • It will prioritize and deploy the proper ABM tactics to the target market to maximize ROI. • The role owns the end-to-end marketing for the identified segments and will work directly with the rest of the marketing team to develop a marketing plan and generate relevant content. • The role will also be responsible for tracking and reporting out of its marketing efforts across the broader team and to upper management. • You will report to the Chief Marketing Officer.

Requirements

• 5+ years of B2B ABM marketing experience • Business degree preferred • CRM/Marketing automation background, preferably Salesforce, Marketo • Strong collaboration capabilities to partner with stakeholders and teams across the organization (marketing, sales, lifecycle, and product) to build high-impact outcomes • Experience with 1:Many, 1:Few, and 1:1 types of ABM marketing • Experience in the manufacturing space is a plus • Have a great track record of building high level strategies and executing them • Solid understanding of A/B testing and has experience executing them • Experience building insightful and actionable dashboards and reports • Excellent verbal, written, and presentation communication skills • Strong project management abilities and able to hit deadlines on multiple simultaneous projects • Thrives in a fast paced start-up environment, and is comfortable with ambiguity

Benefits

• Competitive medical, dental, and vision insurance • 401K plan • Monthly Virtual Work stipend for things like food, internet, travel, pet care, health and wellness • Annual Education stipend • Parental leave programs • Paid volunteer days • Onboarding setup, including: standing desk, laptop, monitor, and chair, and a stipend for additional items such as headphones, blue light glasses, or any other ergonomic supplies you may want or need • And much, much more!