Fingerprint
Fingerprint is a technology company focused on bot detection and identification solutions. The platform helps businesses ensure a secure online environment by accurately identifying users and distinguishing between real users and automated bots. They provide developer guides and workspace settings for easy integration into various applications, enhancing security and user experience.
VP Marketing
March 18
Fingerprint
Fingerprint is a technology company focused on bot detection and identification solutions. The platform helps businesses ensure a secure online environment by accurately identifying users and distinguishing between real users and automated bots. They provide developer guides and workspace settings for easy integration into various applications, enhancing security and user experience.
📋 Description
•Develop and execute a comprehensive marketing strategy aligned with company goals. •Lead and manage a strong team across demand generation, brand design, product marketing, developer marketing, and events. •Collaborate with Sales and Operations to optimize go-to-market strategies and pipeline growth. •Oversee brand positioning and messaging to ensure consistency and impact. •Monitor marketing performance, analytics, and ROI to refine strategies. •Drive innovation and new initiatives in customer acquisition and engagement. •Manage marketing budgets and allocate resources effectively. •Represent the company at industry events and conferences.
🎯 Requirements
•10+ years of marketing experience, with at least 3-5 years in a VP or senior leadership role, preferably including experience at a successful Series A-C startup. •Proven success in leading and scaling a high-performing marketing team. •Strong generalist background with expertise across multiple marketing functions. •Excellent strategic thinking and problem-solving abilities. •Strong collaboration skills with Sales, Operations, and Product teams. •Experience in both B2B and B2C marketing environments preferred. •Data-driven mindset with proficiency in analytics and performance tracking. •Exceptional leadership, communication, and team development skills.
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