hims & hers
Hims & Hers is a 100% online healthcare platform that provides personalized care and consultation for sexual health, hair regrowth, weight loss, skincare, and mental health. With over 2 million subscribers, Hims & Hers connects patients with licensed healthcare professionals, offering prescription medications and ongoing support delivered directly to their doors. The platform aims to make healthcare accessible, affordable, and discreet, ensuring that users can manage their treatment conveniently through an app.
Director - Marketing Analytics
4 days ago
hims & hers
Hims & Hers is a 100% online healthcare platform that provides personalized care and consultation for sexual health, hair regrowth, weight loss, skincare, and mental health. With over 2 million subscribers, Hims & Hers connects patients with licensed healthcare professionals, offering prescription medications and ongoing support delivered directly to their doors. The platform aims to make healthcare accessible, affordable, and discreet, ensuring that users can manage their treatment conveniently through an app.
📋 Description
• We are looking for an experienced, hands-on analytics leader to lead our Marketing Analytics team, supporting a substantial annual Marketing budget. • You will help shape our Marketing strategy so that it maximizes ROI and customer LTV. • As Director of Marketing, you'll work with senior Marketing leadership as well as the Data Science/Machine Learning teams to establish measurement tools, build models, and implement frameworks within an ever-evolving media and healthcare landscape. • You will manage a team of managers and analysts. • You will be expected to drive insights, budget recommendations, incrementality testing, and attribution accuracy across our breadth of online and offline channels.
🎯 Requirements
• 10+ years of experience in Marketing Analytics, with a proven track record of leading and developing teams, as well as managing complex analytics projects • Bachelor’s or Master’s degree in Computer Science, Analytics, or related field, or equivalent work experience • Very strong communication skills. Able to effectively communicate in a clear and concise manner to various levels from early career staff to SVP level. Skilled at presenting data findings to non-technical stakeholders clearly and effectively • Ability to align analytics with strategic business goals and to influence decision-making with data-driven recommendations • Detail-oriented and exceptionally organized. Able to prioritize and manage multiple projects in a fast-paced, ambiguous environment • Experience in both Brand and Performance Marketing measurement • Experience with cross-team project management • Expert proficiency with SQL • Experience Python and/or R a plus • Experience with web and app analytics platforms • Experience with data visualization software • Prior experience working with Media Mix Modeling, Multi-touch Attribution, TV/Audio Media Measurement, product machine learning implementations, causal inference, time series modeling, LTV calculations and segmentation
🏖️ Benefits
• Competitive salary & equity compensation for full-time roles • Unlimited PTO, company holidays, and quarterly mental health days • Comprehensive health benefits including medical, dental & vision, and parental leave • Employee Stock Purchase Program (ESPP) • Employee discounts on hims & hers & Apostrophe online products • 401k benefits with employer matching contribution • Offsite team retreats
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