Product Marketing Coordinator

4 days ago

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First Due

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First Due is a leading AI-powered software solution designed specifically for Fire and EMS agencies, offering a comprehensive platform to manage their operations effectively. The company provides a wide range of integrated functions including incident reporting, personnel management, asset tracking, and data analytics, all accessible from a single cloud-based interface. This innovative solution not only enhances operational efficiency but also promotes inter-agency collaboration and community engagement, making it an essential tool for modern public safety management.

51 - 200 employees

Founded 2016

🤖 Artificial Intelligence

☁️ SaaS

📋 Description

• This is a remote position. • Product Marketing Coordinator at First Due, a rapidly growing SaaS technology company providing an end-to-end software platform for Fire and EMS agencies. • Support Go-To-Market (GTM) initiatives, executing multi-channel marketing campaigns, and ensuring alignment between product messaging and business objectives. • Collaborate with Product Marketing and Sales teams to create compelling content, optimize marketing strategies, and develop sales enablement resources that help drive revenue growth. • Support product marketing campaigns, assisting in planning, coordinating, and executing comprehensive GTM campaigns to support product launches, market expansion, and customer engagement. • Assist sales enablement efforts, creating powerful resources and materials to ensure alignment with messaging and sales strategies. • Execute email marketing campaigns, developing them using platforms such as Stripo and Zoho Campaigns, ensuring messaging consistency and performance optimization. • Contribute to website content updates, SEO enhancements, and asset creation to align with product positioning and brand guidelines. • Organize, promote, and moderate webinars aimed at engaging and educating key audiences. • Collaborate on video production efforts to enhance product visibility. • Assist in persona development and crafting problem-impact-solution messaging to strengthen GTM campaigns. • Write and refine AI-generated content prompts to enhance the efficiency and effectiveness of marketing assets. • Utilize Figma to obtain, edit, and manage visual assets in coordination with the design team.

🎯 Requirements

• 1-3 years of experience in product marketing, content marketing, or a related field, ideally within a SaaS or B2B technology environment. • Experience supporting Sales Enablement, creating impactful sales resources that help sales teams close deals effectively. • Exceptional writing and communication skills—strong attention to detail and the ability to create compelling, audience-focused content. • Experience with email marketing platforms (Stripo, Zoho Campaigns, or similar). • Familiarity with AI-assisted content generation (experience writing and optimizing ChatGPT prompts is a plus). • Basic proficiency in Figma for managing marketing assets. • Ability to collaborate effectively in a fast-paced, dynamic environment while managing multiple tasks and deadlines. • Creative mindset, with the ability to think strategically about audience engagement and brand positioning.

🏖️ Benefits

• competitive pay • medical, dental, and vision coverage • FSA/HSA • 401(k) • flexible PTO • fully remote workplace • technology stipend • opportunities for advancement • other benefits and perks