Director of Marketing

3 days ago

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Flashfood

WebsiteLinkedInAll Job Openings

Food Access • Food Waste • App Development • Partnerships • Retail

51 - 200 employees

Founded 2016

💰 $12.3M Series A on 2022-02

Description

• Oversee all b2c and b2b marketing, from in-store to social and everywhere in between • Create and deliver innovative marketing plans that drive brand awareness and shopper acquisition • Collaborate cross-functionally to develop market-specific approaches, working in lockstep with our regional managers • Own the development of marketing assets and content across channels, producing sharp creative briefs that inspire internal and external creative partners • Ensure all outgoing brand messages are cohesive and compelling across tactics such as in-store, web, performance marketing, organic social, etc. and aligned with objectives, channel, and audience • Work closely with Communications, as well as other internal teams and external partners, to ensure flawless execution of integrated programs • Build a results-driven culture through proactive analysis, leveraging self-service dashboards and briefing analysts on key units of work, to ensure continuous improvement across all marketing initiatives

Requirements

• Minimum of 7 years in consumer marketing, with specific experience in tech or grocery tech required • Demonstrated experience in strategic and creative campaign development • Understanding of b2b marketing best practices, including ABM • Ability to negotiate contracts, manage budgets and manage projects through initiation to completion • Deep understanding of strategy, planning, implementation, and idea generation • Experience developing cross-channel campaigns, with specific experience building compelling in-store activations and bridging the gap between digital and in-store • A strong network of industry contacts • Ability to work collaboratively and cross-functionally, navigating ambiguity and delivering stakeholder alignment • Undergraduate degree in Business, Marketing, Communications, or other relevant discipline (equivalent work experience will be considered) • Bilingualism (French or Spanish) is a bonus