B2B Marketing Director

5 days ago

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Homethrive

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚕️ Healthcare Insurance

🧘 Wellness

🤝 B2B

💰 Series B on 2022-05

Description

• The Director of B2B Marketing will be responsible for the strategic creation and execution of multichannel marketing efforts to acquire new corporate clients and grow the existing client base. • Own the insights and strategy across the B2B marketing journey from lead to referral. • Own key KPIs of marketing qualified leads. • Develop and partner on execution of all marketing campaigns & content strategies for our employer and payor audiences to drive new business. • Become a subject matter expert in Homethrive’s solution and translate our value propositions into a compelling story. • Provide continued development and direction of the B2B brand, tone and image. • Analyze performance metrics and use actionable insights to prioritize and optimize marketing channels and efforts. • Scale development of robust marketing campaigns that establish Homethrive as a leader in family caregiving benefits.

Requirements

• 7+ years marketing experience - B2B Marketing • Consistent track record of exceeding annual KPI goals (company acquisition, product utilization, revenue) • Proven results in increasing brand/product awareness • Salesforce experience or similar tool required • Hands-on email marketing automation and execution experience is a must • Prior work experience with selling to corporate HR teams in the benefits, health, or recruiting space is ideal • Experience supporting a sales and client success team