Head of Product Marketing

August 26

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The data onboarding platform built to transform customer data from messy and unorganized, to validated and ready to use.

CSV File Transfer • File Import • SaaS Plugin • Data Healing • Import Tool

51 - 200

💰 $50M Series B on 2022-09

Description

• Develop and execute a comprehensive growth strategy aligning with company objectives for product-led and sales-led growth. • Lead product marketing experimentation and optimization efforts across the consideration journey. Analyze data and feedback to uncover insights and opportunities. Define and track metrics to evaluate the effectiveness of go-to-market initiatives and drive continuous improvement. • Set the vision for product launch and product marketing strategy, and partner closely with your Sales and Success counterparts to drive activations, sales enablement, and product adoption. • Inform product development across ideation, alpha, beta and launch, working with Product, Engineering, Marketing, and other cross-functional partners to bring our products to market. • Monitor and analyze program performance, adjusting strategies as needed to maximize impact. Utilize data-driven insights to refine and optimize product marketing strategies. • Work closely with Sales and Success teams to drive customer adoption, activation, and platform usage through tailored engagement strategies. Develop and implement initiatives to deepen customer relationships and reduce churn. • Lead product and engineering teams to more deeply understand and build empathy for our global customers through market research, data, customer insights, and stories. • Inspire our teams to bring customers to the center of every product and feature we launch. • Create and maintain the right communication tactics to keep everyone informed and moving in the same direction. Ensure senior management stakeholders are aware, able to input, and updated on progress. Activities here include report preparation, stakeholder presentations, and facilitating cross-functional meetings.

Requirements

• 7+ years of experience in product marketing or a related field within a SaaS business, ideally from high-growth mid-market and enterprise companies. • Experience with 0-1 product - shaping product strategy, testing in market, defining GTM plan, establishing a plan for scaling.