Content and Brand Marketing Manager

April 12

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Flinks

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Flinks is a company that provides financial data infrastructure to power innovation in the financial sector. It enables users to safely connect their bank accounts and transform raw transaction data into actionable insights, supporting open banking programs. Its solutions optimize loan underwriting, enhance digital banking, facilitate payments, and enable wealth management. By leveraging its extensive network of third-party applications, Flinks helps financial institutions innovate and build the financial systems of the future, serving the needs of fintech, wealth management, and traditional banking industries.

Financial data aggregation • Open Banking • FinTech • Financial Data APIs • Digital Banking

51 - 200 employees

Founded 2016

💳 Fintech

🏦 Banking

💸 Finance

📋 Description

•About Flinks 🚀 •Flinks drives and empowers financial innovation by pushing the limits of what's possible. •As one of the trailblazers and advocates for open finance in Canada, Flinks has rapidly grown from its founding in 2016 to become a leader in financial data aggregation, data enrichment, and open banking. •Trusted by millions of individuals accessing financial services at world-class companies and serving innovators in lending, fintech, digital banking, asset management and insurance. •About the Marketing Team •We are a small and highly driven team with ambitious objectives we are confident we can achieve through strong execution and a growth-oriented mindset. •This is a unique opportunity for someone who wants to lead and execute. •We truly understand the importance and value of high-quality content, brand awareness, and positioning. •You'll be responsible for planning, creating, and executing a content strategy that tells our story, reinforces our perceptions in the market, builds awareness, and drives qualified leads. •What You'll Be Doing 🔥 •Define and manage a comprehensive content strategy and calendar, aligning content across multiple formats to serve audiences, tell our story effectively, and drive awareness and revenue. •Lead the creation of engaging, high-quality content leveraging AI tools for research and drafts, ensuring effective distribution and repurposing across various platforms from inception. •Collaborate with the executive and product marketing teams to craft compelling narratives and maintain consistency in brand storytelling. •Analyze content effectiveness, using insights to continuously optimize the content roadmap for maximum brand impact, traffic, and conversion. •Partner with the growth team to produce content that supports pipeline objectives through personalized, signal-based campaigns, social campaigns, and ecosystem partnerships. •Serve as the primary editor and content leader, managing content requests, interviewing and ghostwriting with subject matter experts across teams. •Continuously improve content creation and distribution workflows by selecting and implementing modern production and campaign management tools. •Lead the strategic planning and execution of events and partnerships to amplify our brand presence and cultivate strategic alliances. •The Interview Process 🏗 •Head of People Ops •Director of Growth Marketing •Case Study •Panel Interview

🎯 Requirements

•5+ years of experience in content marketing, preferably within SaaS or fintech startups. •Strong skills in content creation, editing, and distribution with a consistently high-quality standard. •Proven ability to set strategic content direction and execute effectively using modern content tools and AI. •Experience managing editorial calendars, content roadmaps, and leveraging analytics for content optimization. •Experience collaborating with internal teams, contractors, and external agencies for content production. •Passionate about educating and engaging audiences through insightful and impactful content.