Director of Lifecycle Marketing
August 29
Description
• Own the Campaign Strategy for Enrolled Members: Design and implement targeted email and SMS campaigns, utilizing segmentation strategies to deliver personalized content that resonates with our diverse member base. • Optimize Member Communication: Oversee the development and execution of communication plans for members at various stages of their journey, from initial sign-up through ongoing engagement. • Leverage Data-Driven Insights: Monitor, analyze, and report on engagement metrics and retention rates, using these insights to continuously improve lifecycle marketing initiatives. • Oversee Our Key Marketing Platforms: Leverage and manage ESP platforms to drive member engagement and retention, ensuring optimal use of these tools for lifecycle marketing efforts. • Serve as Lead Stakeholder on CDP/CRM Development: Partner closely with our Product and Engineering teams to develop and iterate on a best-in-class CDP that will serve as the foundation for your segmentation strategies.
Requirements
• Extensive experience in lifecycle marketing with a focus on member engagement and retention. • Expertise in managing and utilizing email and SMS marketing platforms (ESP) to drive targeted campaigns. • Strong analytical skills with the ability to derive actionable insights from data. • Excellent communication and leadership skills, with a proven ability to collaborate effectively with product and technical teams. • Experience with CRM systems and customer data platforms, particularly in building and optimizing these systems.
Benefits
• Flexible working hours • Opportunities for professional development • Supportive team environment
Apply NowSimilar Jobs
August 10
Create and execute marketing strategies that drive growth in the blockchain ecosystem.
July 23
Head of Corporate Marketing at iProov leveraging biometric verification expertise.
July 9