Director of Lifecycle Marketing

August 29

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Description

• Own the Campaign Strategy for Enrolled Members: Design and implement targeted email and SMS campaigns, utilizing segmentation strategies to deliver personalized content that resonates with our diverse member base. • Optimize Member Communication: Oversee the development and execution of communication plans for members at various stages of their journey, from initial sign-up through ongoing engagement. • Leverage Data-Driven Insights: Monitor, analyze, and report on engagement metrics and retention rates, using these insights to continuously improve lifecycle marketing initiatives. • Oversee Our Key Marketing Platforms: Leverage and manage ESP platforms to drive member engagement and retention, ensuring optimal use of these tools for lifecycle marketing efforts. • Serve as Lead Stakeholder on CDP/CRM Development: Partner closely with our Product and Engineering teams to develop and iterate on a best-in-class CDP that will serve as the foundation for your segmentation strategies.

Requirements

• Extensive experience in lifecycle marketing with a focus on member engagement and retention. • Expertise in managing and utilizing email and SMS marketing platforms (ESP) to drive targeted campaigns. • Strong analytical skills with the ability to derive actionable insights from data. • Excellent communication and leadership skills, with a proven ability to collaborate effectively with product and technical teams. • Experience with CRM systems and customer data platforms, particularly in building and optimizing these systems.

Benefits

• Flexible working hours • Opportunities for professional development • Supportive team environment