Director of Product Management

September 20, 2024

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Foodsmart

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Foodsmart is a company focused on providing personalized nutrition support and affordable food care through the guidance of registered dietitians. It offers tools such as meal planning, food delivery via partnerships with Instacart, Grubhub, and Walmart, and a food marketplace that helps users save money on groceries. Foodsmart also works with health plans to offer nutrition services to its members, often at no extra cost.

iPhone and Web Applications • Telemedicine • Marketplace • Food • Wellness

51 - 200 employees

⚕️ Healthcare Insurance

🧘 Wellness

🏪 Marketplace

📋 Description

• Lead the development and integration of a unified data platform to provide a 360-degree view of members, enhancing personalized marketing and outreach strategies. • Connect various platforms to drive outreach and engagement, focusing on seamless data exchange and optimization. • Manage the integration of third-party vendors and tools, such as AWS, Zendesk, Customer.io and AWS Connect, to support our outreach and support efforts. • Partner closely with our Marketing Team to enable the development of personalized marketing strategies using the 360-degree view of member data, to support both acquisition of new members and drive ongoing engagement. • Manage Product Managers leading the efforts to enable referrals from health system and provider partners, and continuously improve our contact center efforts.

🎯 Requirements

• 8+ years of experience in a product management role, with a proven track record of successfully launching and optimizing CRM/CDP and marketing platforms. • Lead and mentor Product Managers, ensuring alignment with business goals and effective execution of product strategies. • Expertise in developing and leveraging data for personalized marketing to drive acquisition and engagement. • Experience in multi-channel marketing, particularly with platforms like Twilio Segment and Customer.io. • Strong background in AWS, particularly in the context of data integration and warehousing. • Experience in managing cross-functional teams and mentoring key team members to drive project success. • Knowledge of both B2B2C and B2C marketing strategies, with a particular emphasis on healthcare, food delivery, or similar industries.