Demand Generation Manager

5 days ago

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Formic

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Formic is a company that specializes in providing automation solutions for manufacturing, particularly in the food, beverage, chemical, and consumer packaged goods (CPG) sectors. They offer robotic palletizers and packing solutions with a flexible 'Robots-as-a-Service' model, allowing businesses to automate their processes without substantial upfront costs. Formic provides fully supported turnkey systems with monthly rental contracts, offering 24/7 technical support and 100% maintenance coverage. Their approach is designed to enable seamless scaling of production by allowing equipment swapping as production needs evolve, all at a fixed monthly rate. Formic's aim is to democratize and simplify the adoption of robotics in industrial settings, removing the typical financial and operational barriers to automation.

Robotics and Industrial Automation

51 - 200 employees

🤝 B2B

🏢 Enterprise

🔧 Hardware

📋 Description

• Who We Are: At Formic, we’re on a mission to revolutionize American manufacturing and create more abundance in the world. • About the Marketing team: As the Marketing team at Formic, we are tasked with articulating the value of Formic’s offering to a diverse audience and driving top of funnel growth. • As the Demand Generation Manager, you will play a vital role in driving the growth and success of our company by deploying a full-funnel lead generation marketing strategy to power revenue opportunities. • You understand that lead generation isn’t just about getting clicks—it's about attracting the right buyers and nurturing them into sales-ready opportunities. • You’ll work closely with the Chief Marketing Officer and marketing team on a day to day basis to achieve and exceed the lead target for the month, quarter, and year.

🎯 Requirements

• You have a proven track record of generating B2B leads and delivering results in a fast-paced business environment • 4+ years of B2B experience in leading SEO, PPC, paid acquisition, email marketing, social media, website page development, content marketing, and marketing automation • Strong analytical mindset—you’re comfortable with data and use it to refine creative execution. • A creative, entrepreneurial spirit with a passion for creating exceptional B2B content. • Strong cross-functional collaboration skills and the ability to work with various departments with a high degree of autonomy • Naturally driven leader that constantly strives to succeed • Experience communicating results to senior leadership • Excellent communication skills in a remote work environment, including email and project plans. • Flexibility to adapt to evolving business needs. • For candidates located in the greater Chicago area, you're willing and able to work on a hybrid basis (3+ days/week as needed) in our Woodridge, IL headquarters

🏖️ Benefits

• Equity in Formic: your slice of ownership in a fast-growing Series A startup, backed by some of the best investors in the world • 99% coverage on our base Medical, Dental, and Vision insurance plans (75% coverage for dependents) via Blue Cross Blue Shield and Guardian, with buy-up options, as well • FSA & DCFSA • Life insurance, Short-Term Disability, and Long-term Disability plans (covered at 100%) via Guardian • Employee Assistance Program • Paid parental leave • Company-sponsored 401k • Home Office Stipend for remote and hybrid roles • Monthly Phone/Internet Reimbursement • Flexible time off policy and 10+ company holidays • Opportunity to join a talented and diverse team united behind our mission to revolutionize American manufacturing