Len The Plumber Heating & Air
Len The Plumber Heating & Air is a comprehensive service provider specializing in plumbing and HVAC solutions in the Mid-Atlantic region. With over 25 years of experience, they offer reliable same-day service, including emergency repairs, to ensure home comfort. Their team of skilled technicians serves numerous families, addressing a variety of plumbing and heating issues while maintaining a focus on exceptional customer service and transparent pricing.
Plumbing • Drain Cleaning • Water Heaters • Sewer & Water Lines • Well Systems
Paid Media Strategist
March 21
Len The Plumber Heating & Air
Len The Plumber Heating & Air is a comprehensive service provider specializing in plumbing and HVAC solutions in the Mid-Atlantic region. With over 25 years of experience, they offer reliable same-day service, including emergency repairs, to ensure home comfort. Their team of skilled technicians serves numerous families, addressing a variety of plumbing and heating issues while maintaining a focus on exceptional customer service and transparent pricing.
Plumbing • Drain Cleaning • Water Heaters • Sewer & Water Lines • Well Systems
📋 Description
• Implement paid media strategies for lead generation efforts for our group of Home Services brands • Lead day-to-day campaign management including but not limited to set up, ongoing optimizations, and troubleshooting • Manage large budgets (~$2mil/mo) across multiple accounts, platforms, and campaign types at a daily level • Conduct paid media tests and experiments to optimize performance and scale accounts • Troubleshoot account issues and performance concerns • Analyze and report on campaign performance regularly to uncover actionable insights • Communicate data-driven insights to senior marketing leaders regularly and effectively
🎯 Requirements
• Bachelors degree • 3-5 years of experience with paid media campaign management (i.e. Google Ads, Microsoft Ads) • Critical thinking, problem-solving, and troubleshooting skills • Strong attention to detail and the ability to meet high standards for quality and accuracy • Ability to tightly manage a budget and align marketing decisions with business operations • Proven track record of managing campaigns to hit performance goals • Strong communication skills with the ability to collaborate with internal stakeholders • Data analysis & advanced Excel/Sheets capabilities • Preferred, but not required: Experience within the home services industry & Service Titan is a plus • Experience scaling campaigns at local level • Conversion tracking & offline conversion import capabilities
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