Marketing Manager - Demand Generation

March 21

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

💵 $115k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Maxwell Capital LLC

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Maxwell Capital LLC is a capital raising firm focusing on private debt and equity capital solutions for corporate and project-level financings in transportation, energy and infrastructure.

1 - employees

📋 Description

• Define, execute, and optimize multi-channel and account-based marketing campaigns (including email, paid media, SEO, content syndication, webinars, and more) to drive lead acquisition, awareness and sales pipeline growth. • Work closely with the VP of Marketing to determine and ultimately own the budget, forecast, and growth performance of all customer acquisition focused marketing channels. • Strategizing, coordinating and promoting marketing events, including planning and execution at the event. • Track and monitor marketing performance vs. KPIs and Goals. • Own reporting and communication of pacing, projections, and performance to internal stakeholders • Ideate, create, launch, and measure all ad creatives to determine the highest performing experience. • Implement tests and website experiences to drive growth in leads and optimize the entire funnel experience per campaign. • Focus on mostly digital-led campaigns but be a well-rounded marketing mind and not afraid to expand into or test potential non-digital campaigns to maximize opportunities. • Collaborate with the sales team to determine how marketing campaigns, targeting options, and assets can drive new opportunities and sold revenue. • Partner with content and creative teams to develop new assets to improve marketing funnels.

🎯 Requirements

• 5+ years of digital marketing, campaign strategy, campaign execution/management, and performance marketing initiatives, preferably within an enterprise B2B company • Experience in Google Analytics, Google Ads, Excel, Lead Generation. SEO and 6Sense knowledge and experience are a plus. • Prior work with marketing automation tools (Hubspot, Marketo, Pardot/SalesForce) • General knowledge of the Mortgage Industry, FinTech, SaaS, and/or enterpriser B2B marketing, as well as proficiency with internet browsers, productivity tools. • Data-driven individual who brings analytics and quantitative skills to find creative solutions to optimize campaigns and acquisition funnels to deliver results • Self-starter with a willingness to drive the business forward and take real ownership of tasks, tactics, and strategy • Strong team player and leader with the ability to communicate effectively with cross functional teams and collaborate in a transparent, inclusive environment - we believe everyone at Maxwell should have a voice and every opinion matters • A desire and skillset to develop and grow new talent to take on more responsibilities

🏖️ Benefits

• Competitive pay and meaningful equity as an employee at a fast-growing, venture-backed company. • We want you to participate and make decisions as an owner with our future in mind • Employee-centric environment - initiatives in place to create an environment of belonging and inclusion and career path plans based on achievable goals and not tenure or nepotism. • A 401(k) and top-tier insurance plans to select from along with a FSA and HSA where you can set aside pre-tax money for out-of-pocket expenses • Flexible time off plus all 11 major holidays and 2 floating holidays for your birthday, religious holiday or other special day of your choice • Two volunteer days - paid days off to volunteer each year at the charity of your choosing