Paid Ads Manager

March 19

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

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Power Digital Marketing

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Power Digital Marketing is a tech-enabled growth marketing firm that operates at the intersection of data, technology, and human intelligence to make profit predictable. The company provides a comprehensive suite of digital marketing services, including strategic consulting, creative campaigns, data intelligence, media planning, and more to ignite every phase of the customer journey. Power Digital Marketing focuses on delivering business impact through transparency, data-driven strategies, and advanced technologies, helping brands achieve sustained growth and competitive advantage in a hyper-competitive market.

Search Engine Optimization (SEO) • Pay Per Click (PPC) • Branding and Creative Services • Social Media • Web Design and Development

501 - 1000 employees

🤝 B2B

👥 B2C

📋 Description

• We are seeking a Paid Ads Manager who will oversee and execute all paid advertising, focusing on performance, strategy, and optimization across multiple digital platforms. • This role requires a strategic thinker who can leverage data to drive results while staying on top of the latest trends and changes in both the digital advertising and the cannabis industry. • The Paid Ads Manager will report into the VP of Marketing. • Campaign Strategy & Management: Plan, develop, and execute paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, Reddit, Pinterest, X, and other relevant platforms. • Collaborate with cross-functional teams (creative, product, compliance) to help develop ads and landing pages that drive conversions and align with the brand’s voice. • Continuously optimize campaigns to improve ROI, using A/B testing, ad copy tweaks, audience targeting, and bid adjustments. • Monitor, analyze, and report on campaign performance, including key metrics such as CPA, CPL, ROAS, CTR, and conversion rates, providing regular reports and actionable insights to the leadership team. • Utilize demographic, interest-based, and behavioral targeting to drive high-quality traffic and conversions, conducting thorough market research to identify customer personas, competitors, and audience segments that are most likely to engage with THC-related products. • Manage and allocate advertising budgets effectively across platforms to maximize campaign performance and ensure optimal spend efficiency, identifying opportunities to reduce costs while maintaining high-quality leads and customer acquisition. • Stay up-to-date on advertising regulations specific to the cannabis industry, ensuring all campaigns adhere to platform policies and legal guidelines.

🎯 Requirements

• 4-5 years of experience managing paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), TikTok, Reddit, Pinterest, X, and other digital ad platforms • In-depth knowledge of performance marketing, including SEM, paid social, and display advertising • Experience with campaign management, budget allocation, and optimization across a variety of platforms • Strong understanding of key performance metrics (CPC, CPA, CPL, ROAS, etc.) and the ability to optimize campaigns for performance • Experience in analyzing data, conducting A/B tests, and using insights to inform strategy • Strong understanding of customer segmentation and targeting strategies • Proficient in Google Analytics, Facebook Ads Manager, TikTok Ads Manager, and other industry tools • Familiarity with cannabis industry advertising guidelines, including restrictions on major platforms, is a plus • Creative thinker with the ability to craft compelling ad copy and visuals that resonate with target audiences • Excellent communication skills, with the ability to collaborate across teams and present data-driven insights effectively