Lifecycle Marketing Manager

2 days ago

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Fortis Games

WebsiteLinkedInAll Job Openings

video games • games • gaming • social games • interactive entertainment

201 - 500

Description

• Fortis seeks a Manager of Lifecycle Marketing, tasked with owning the execution of our initiatives to enhance player engagement through innovative lifecycle marketing strategies. • This role is crucial for developing and executing strategies that deepen our players' commitment and connection to our games, supported by a robust CRM framework to personalize the player journey across our portfolio. • Execute omnichannel CRM campaigns and works with the Lifecycle Marketing leadership to ensure that campaigns are delivered promptly • Ensure operational processes are upheld across owned channels (i.e. email, SMS, Push, etc) for both general program and campaign specific requirements • Work with product and engineers to advance new features required to reach players across multiple channels • Understand the end-to-end journey for players across games and can meet all the requirements to execute planned lifecycle management strategies • Assist in execution of the end-to-end player journey, optimizing each touchpoint to enhance player experience, engagement, and retention • Manage and monitor the audience segment list's health, monitor deliverability, troubleshoot issues, and work with partners to stay compliant across contracts, internal policies and country specific regulations • Build strong collaborative relationships across Fortis, aligning with Product, Game, Community, and Creative teams to ensure our campaigns resonate and inspire • Work with analytics and data engineering teams to automate reporting, build dashboards, and deliver daily, weekly, and monthly insights • Coordinate experimentation and learning agenda roadmaps in partnership with the game, community and publishing teams • Embrace the rapidly evolving gaming landscape, adapting to changes in privacy regulations and technological advancements to keep our strategies ahead of the curve

Requirements

• Established success in the field of Marketing Technology, specifically leading email operations and marketing data integrations for high-growth marketing organizations. • Established success with Customer Engagement Platforms inclusive of ESP with email operations leadership, email development, and quality assurance • Experience building and managing customer segmentation across multiple channels and data sources • Experience in driving SMS/MMS, Push Notification, In-App Management and Social Messenger Service one off and journey based campaigns • Experience working with growth marketing frameworks, acquisition, lead nurture campaigns, and retention strategies • Experience with CDP solutions both external or internally built (i.e. Segment, ActionIQ) • Technical proficiency requirements include HTML development for landing pages, emails, and in-app messages • Strong Experience building triggered action journeys, segmentation and campaign • Google Analytics, Singular or equivalent to allow for marketing impact on app or web behavior • Strong calendar management and prioritization skills with experience in workflow tool sets (i.e. ClickUp, Monday, Wrike)