Field Marketing Manager

October 8

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Fortive

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Professional Instrumentation • Industrial Technologies • Healthcare Solutions • Precision Technologies • Software-Enabled Workflow Solutions

10,000+

💰 Post-IPO Equity on 2020-03

Description

• As the Field Marketing Manager, you will be an integral part of the North American marketing team, helping to create demand and accelerate deals across Canada and the United States. • In this role, you will be responsible for the strategy, development and execution of the field marketing plan. • This position will drive programs with the goal of generating quality leads and pipeline, accelerating the sales cycle, and building customer relationships. • Own the field marketing calendar with a focus on industry conferences, tradeshows, proprietary regional events, and customer events • Identify and evaluate third-party events that match target accounts, verticals and Ideal Customer Profiles (ICP) • Form strong relationships with top industry shows/organizers, associations, groups, vendors, and thought leaders • Manage the on-site execution and operations of our conference presence and booth builds, speaking engagements, and proprietary events • Collaborate cross-functionally with sales and marketing to secure buy-in, set goals, and identify new opportunities for regional success • Manage virtual webinar-based programs from inception and promotion to execution and follow up • Collaborate with stakeholders and cross-functional teams to generate ideas to drive webinar registration and audience engagement • Craft email marketing campaigns and nurtures with a strong focus on live and virtual-based events • Define key performance indicators (KPIs) to measure the effectiveness of programs • Monitor performance, analyze results, and iterate on strategies to optimize ROI and achieve business objectives • Provide regular reporting and insights to stakeholders, including senior management, on the impact of field marketing efforts

Requirements

• An understanding of demand generation best practices, principles and tactics • Experience managing events and conferences of all levels, as well as speaking engagements • Demonstrated ability working in a fast-paced environment, managing multiple programs with self-sufficiency and agility • Strong organizational skills • Excellent communication, presentation and interpersonal skills, with the ability to lead and influence • Experience working with channel/alliance partners a plus • Travel as required, up to 20% of the time • 5+ years of proven marketing experience in field marketing, event marketing and/or demand generation; B2B SaaS experience a plus • Proficient in CRM tools (Salesforce) and marketing automation (Pardot) • Ability to work with marketing analytics tools to track performance, analyze data and generate insights • Ability to analyze and action provided in data visualization tools • Bachelor's degree in marketing or a related discipline