Global Marketing Communications Manager

December 30, 2024

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Fortive

WebsiteLinkedInAll Job Openings

Professional Instrumentation • Industrial Technologies • Healthcare Solutions • Precision Technologies • Software-Enabled Workflow Solutions

10,000+ employees

Founded 2016

🏢 Enterprise

⚕️ Healthcare Insurance

💰 Post-IPO Equity on 2020-03

Description

• Support development of integrated communication programs for new ASP Products • Create launch packages: copywriting, social media management, graphic design, digital development and email templates • Partner with global teams to produce content for integrated communication plans • Create new, relevant, engaging multichannel content aligning with marketing plans • Ensure marketing materials align with product-specific value positioning • Lead creation of product launch packets, email campaigns, and social media planning • Define branding strategy for trade shows and customer experience centers

Requirements

• 6+ years of experience in marketing and content creation • Bachelor’s degree in Marketing, Communication, or a related field, or equivalent experience • Experience working across the organization managing projects and keeping people accountable to deadlines • Proficient in Microsoft Office, Adobe Suite, G Suite, and social media management software • Experience using Marketing Automation tools • Experience with Client Management Relationship (CRM) Software, e.g. SalesForce • Experience in B2B channels, with proven ability to execute marketing programs • Familiarity with Healthcare systems (example: clinical personas, GPOs, tenders etc) • Experience in content marketing, strategizing and developing creative content with a keen eye for detail • Comfortable using collaboration and project management tools • Leads with a digital-first mindset, while possessing the traditional marketing skillsets for balancing diverse audiences • Strong communication: able to take technical and clinical details of software and translate it to the benefits for the user • Metric-driven and analytical: ability to prioritize, drive and complete projects using both data and company needs. • Ability to develop and nurture customer relationships through diverse and creative ideas