Paid Media Specialist

November 1

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Fortive

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Professional Instrumentation • Industrial Technologies • Healthcare Solutions • Precision Technologies • Software-Enabled Workflow Solutions

10,000+ employees

Founded 2016

🏢 Enterprise

⚕️ Healthcare Insurance

💰 Post-IPO Equity on 2020-03

Description

• The Paid Media Specialist will drive digital advertising success by managing paid campaigns across multiple platforms. • Responsibilities include optimizing campaigns, monitoring key performance metrics, and executing A/B tests. • The role requires proven experience in paid advertising and a data-driven approach to maximize ROI. • Continuous improvement and adapting to emerging trends in digital advertising are essential.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field. • Minimum 2 years marketing experience (B2B preferred) • Proven experience managing paid advertising campaigns on Google AdWords, Bing Ads, LinkedIn, and Meta. • Strong analytical skills and experience with data-driven decision-making. • Excellent communication and collaboration skills. • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously. • Google AdWords and Bing Ads certifications are preferred. • Advanced Excel skills preferred. • Strong written and verbal communication skills, especially as it involves communicating technical concepts and ideas in a non-technical, simple manner.