Senior Campaign Manager

September 20

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Fortive

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Professional Instrumentation • Industrial Technologies • Healthcare Solutions • Precision Technologies • Software-Enabled Workflow Solutions

10,000+

💰 Post-IPO Equity on 2020-03

Description

• As a Marketing Campaign Manager, you will report to the VP of Americas Marketing and collaborate with key stakeholders to develop and execute differentiated campaigns that align with business objectives. • Your responsibilities will include planning, execution, reporting, and continuous optimization of marketing campaigns. • You will design and drive comprehensive demand generation campaigns for both new and existing products and industries, prioritizing company growth in the Americas. • Regular reporting, optimization, and experimentation will be essential to determine the best approaches for each campaign. • This role will focus on delivering top-of-the-funnel activity, pipeline goals, and revenue contributions from marketing campaigns while collaborating with Partner Marketing, Digital Marketing, BDRs, Americas Sales, Product Marketing teams, and other key stakeholders. • Develop and execute strategies to enhance the company's reputation, generate demand for new and existing solutions, and drive adoption. • Plan and implement successful marketing campaigns in the Americas region, creating comprehensive annual campaign plans. • Align planning and execution with sales and customer success teams. • Analyze business and marketing data to assess campaign effectiveness and report results and findings to the organization. • Collaborate with the digital team to optimize customer experiences and maximize pipeline generation and retention. • Work cross-functionally with product marketing, events marketing, and digital marketing teams to execute strategic marketing plans and evaluate their effectiveness. • Utilize your experience in top-funnel lead generation and end-to-end pipeline management to deliver results.

Requirements

• 4+ years of experience in a similar position. • Excellent communication skills; proficiency in English required. Spanish, and Portuguese is a plus. • B2B software or related industry experience. • Strong Excel skills and interpretative analytics. • Experience developing and executing persona-focused campaigns aligned with the buyer's journey and go-to-market strategy. • Marketing experience across channels, including email, social media, digital advertising, 3rd party networks, etc., preferably in B2B and enterprise software. • Proficiency in managing pipelines using CRM systems (Marketo & SFDC) • Demonstrated problem-solving skills, solid judgment, and a sense of urgency. • Strong analytical ability and understanding of profit/loss profiles. • Experience in acquiring and retaining customers while growing a business and maintaining ROI. • Self-starter with strong leadership skills and a sense of ownership. • High level of flexibility and adaptability in a dynamic environment. • Flexibility in working hours across Pacific and Eastern time zones. • Event management experience is a plus. • Channel marketing experience is a plus.