Senior Lead Generation Marketing Manager

September 11

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FreedomCare

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America’s leading home care provider. Hire family or friends for daily care, and the caregiver gets paid.

Home Health Care

501 - 1000

Description

• Marketing results in specific states • Increasing the customer base • Developing, executing, and optimizing marketing strategies

Requirements

• Bachelor’s degree in marketing, Business, or a related field; MBA or advanced marketing degree preferred • 6-8 years of experience in direct-to-consumer marketing with a focus on customer acquisition and retention • Proficiency in marketing automation platforms, CRM systems, and analytics tools • Strong project management skills, with the ability to manage multiple projects simultaneously • Track record of managing direct response campaigns across channels including Linear TV/radio, direct mail, email, digital advertising, and social media • Requires creativity and strategic thinking, and the ability to collaborate with channel partners • Ability to craft compelling messaging to maximize customer acquisition

Benefits

• Competitive compensation • Medical benefits • Retirement plans • Wellness programs • Fun company events • Ongoing learning opportunities