Demand Generation Specialist - Grant Assistant

December 24, 2024

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FreeWill

WebsiteLinkedInAll Job Openings

Planned Giving • Development • Marketing • Technology • Estate Planning

51 - 200 employees

Founded 2016

💳 Fintech

🤲 Charity

👥 B2C

💰 $30M Series B on 2022-03

Description

• Drive top-of-funnel for a brand new product, supporting two distinct channels and sales teams (US-based nonprofits and international development organizations/global nonprofits) • Support Grant Assistant online events, including product showcases and webinars, by managing their setup and execution while coordinating cross-functionally with product marketing, sales and account managers to drive leads and new sale/upsell opportunities. • Manage trade shows and conferences, including planning, logistics, coordinating attendance with cross-functional teams, overseeing lead capture and follow-up, and measuring event ROI. • Work closely with product marketing and sales to support the creation of marketing collateral and content as requested, including blog posts, case studies, one-pagers, webinar research and/or decks, toolkits and white papers. • Recruit and manage a stable of external content creators and product evangelists to assist with content marketing and referral campaigns • Help support ABM strategy and execution by conceptualizing ad creative and messaging that will be used to target key accounts at different phases of the buyer journey. • Collaborate with the sales team to support outbound campaigns by creating targeted messaging, email templates, and nurturing sequences tailored to outbound leads and prospects. • Track and report on campaign performance metrics (MQLs, SQLs, and conversion rates) and provide actionable insights to optimize campaign effectiveness.

Requirements

• 3+ years of experience in a marketing or communications role • Knowledge of nonprofit fundraising, grant-writing and/or international development organization space is a plus • Experience planning and executing events (both offline and online) is a plus • Detail-oriented and a self-starter • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions • Strong communication and presentation skills • Experience with marketing automation and CRM software, particularly Hubspot is a plus • Intellectual curiosity that drives a willingness to learn and take on new challenges • Ability to work cross-functionally and manage multiple projects simultaneously in a fast-paced environment • Project management and problem-solving mentality

Benefits

• Work from home • Unlimited PTO • Flexible hours • Competitive salary • Commuter benefits • Company stock options • 401k • Medical/Dental/Vision (some single coverage medical plans are 100% employer paid, subsidized rates for spousal, parent-child, and family coverage) • Short-term and long-term disability insurance • Life and AD&D insurance • Free One Medical membership • Paid parental leave for all parents