Senior Manager, CRM & Lifecycle Marketing

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Gametime

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Last Minute Ticket Deals • User Experience • Access Live Entertainment • Mobile • Concerts, Theaters, Sports, Music, Arts, Gatherings & more

51 - 200

Description

• About Us: Live experiences help people cross today’s digital divide and focus on what truly connects us – the here, the now, this once-in-a-lifetime moment that’s bringing us together. To fulfill Gametime’s mission of uniting the world through shared experiences, we make it easy for people to discover and access the live experiences that matter most. • With platforms on iOS, Android, mobile web and desktop supporting more than 60,000 events across the US and Canada, we are reimagining the event ticket industry in order to move at the speed of life. • The Role: We are looking for a talented, data-driven CRM leader to scale our customer engagement and retention marketing efforts and make game-changing leaps in CRM’s impact to business performance. Reporting to our Sr. Director of Comms & GTM, the Director of CRM will lead the vision, strategy and excellence of our CRM effort, leading a team across all aspects of CRM communications, segmentation, lifecycle, and other programs designed to increase long-term loyalty, retention, and lifetime value. The right candidate desires to develop best-in-class talent and innovative CRM capabilities spanning CRM marketing campaigns, fan happiness CX touchpoints, paid customer marketing, Product and more.

Requirements

• A deep understanding of lifecycles, segmentation, analytics, and user behavior • Experience with Braze or similar CRM platforms • 8+ years of experience with email, mobile push notifications, and SMS marketing campaigns. Experience with both Mobile Apps and eCommerce a plus. • 3+ years of experience managing a team within CRM • A data-driven approach toward increasing engagement and improving lifetime value • High degree of comfort rolling up your sleeves to get into the details with your team, including working with SQL, experimentation models, and customer analytics • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously. • You understand what questions to ask to get to the answer when working with analysts to uncover learnings that will propel performance

Benefits

• Flexible PTO • Equity • Medical, dental, & vision insurance • Life insurance and disability benefits • 401K, HSA, pre-tax savings programs • New equipment setup provided • Diverse Family-forming benefits through Carrot Fertility • Wellness programs • Tenure recognition