Chief Marketing Officer

March 8

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GE HealthCare

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GE HealthCare is a leader in precision care, dedicated to providing innovative technologies and integrated solutions that enhance healthcare services. As a stand-alone company, it focuses on imaging, ultrasound, and healthcare IT, empowering clinicians and improving patient outcomes through advanced medical technologies and personalized care solutions. With a significant investment in research and development, GE HealthCare aims to transform healthcare by making hospitals more efficient and therapies more precise.

Healthcare • Biotechnology

10,000+ employees

Founded 1892

💊 Pharmaceuticals

📋 Description

• The Chief Marketing Officer (CMO) will be responsible for developing and executing the marketing strategy and drive precision care in GE HealthCare’s new Advanced Visualization Solutions (AVS) segment, representing 5+B$ of global revenue. • Reporting directly to segment CEO, the CMO will build marketing culture, competency & consistency, drive brand optimization, ensure alignment with business priorities as well as drive business • Develop and implement a comprehensive enterprise strategy aligned to AVS’ vision and strategy through focus on productivity and economic value creation • Lead Long-term Strategy Process across the AVS segment • Oversee brand development, positioning, and messaging to enhance AVS’s product portfolio ‘s market presence and reputation • Provide insights and recommendations to the executive leadership team on trends, commercial strategy, competitive landscape and growth opportunities. • Develop, implement and continuously improve market intelligence into relevant global markets. • Conduct market research to identify customer needs, preferences, and trends in the ultrasound and interventional solutions space • Utilize data analytics to drive margin expansion and product portfolio decisions • Further build out omni-channel end—to-end processes and create capability to scale across all GEHC regions. • Collaborate with the sales teams across the globe for effective benefits selling (visibility, win rates, pricing strategies) • Align with sub-segment & region marketing teams to plan & execute integrated marketing campaigns, product launches and initiatives • Use Lean tools like Hoshin Kanri and Kaizens for continuous improvement • Scale up digital marketing initiatives to drive brand awareness, lead generation and improve digital marketing capabilities in Marketing & Sales. • Embrace innovative marketing techniques and technologies to engage customers and enhance the customer experience and drive their adoption • Drive successful product launches by collaborating with cross-functional teams, including Sales, Region Marketing, R&D and clinical affairs, to ensure alignment and effective execution. • Monitor product performance and adjust marketing strategies as needed to achieve commercial goals.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field • experience in senior marketing and commercial roles within the medical device or diagnostics industry • Proven track record of driving commercial success and market growth, ideally in product and commercial settings (upstream & downstream) • Strong understanding of the ultrasound and interventional solutions market • Excellent leadership, strategic thinking, and communication skills • Experience with digital marketing and data-driven decision-making • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities

🏖️ Benefits

• medical • dental • vision • paid time off • a 401(k) plan with employee and company contribution opportunities • life insurance • disability insurance • accident insurance • tuition reimbursement