Senior Demand Generation Specialist

4 days ago

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recruiting • hiring • talent acquistion • sourcing • analytics

51 - 200

Description

• Enhance acquisition strategy and reduce time to market • Collaborate closely with various teams to craft engaging messaging • Generate digital marketing assets to expedite execution • Identify content gaps and generate captivating assets • Continuously test and monitor key performance metrics • Establish a feedback loop with the sales team to optimize campaigns • Collaborate with visual designers to develop appealing assets • Stay ahead of industry trends to improve strategies

Requirements

• 5+ years of demand generation experience • Outstanding writing skills with a focus on short form content across digital channels such as email, ads and social media • Proficient with 2+ years of experience in email marketing and using supporting technology such as HubSpot, Marketo, or Pardot • Experience with marketing automation tools and supporting technology stack • Possess a clear understanding of basic marketing principles, such as lifecycle stages, marketing channels, and their critical metrics • Experience supporting omnichannel marketing campaigns using Inbound methodology to deliver a personalized and cohesive buying journey • Ability to work under pressure and tight deadlines • Ability to work independently and efficiently with minimal direction • Great teammate who can collaborate with others on simultaneous projects • Bachelor’s degree in Marketing, Communications, or a related field • Knowledge of Adobe Creative Suite, along with experience crafting short videos

Benefits

• Comprehensive medical, dental, vision, life, and disability coverages • Parental leave • Family benefits • Retirement contributions • Paid time off