Senior Manager - Agent Lifecycle and Web Marketing

8 hours ago

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recruiting • hiring • talent acquistion • sourcing • analytics

51 - 200

Description

• responsible for developing and executing comprehensive lifecycle marketing strategies and web initiatives to enhance partner engagement and drive business growth • manage and lead a team of high-performing and motivated individual contributors • develop and implement B2B lifecycle and web marketing strategies • lead the creation and execution of lifecycle and web marketing initiatives • collaborate with cross-functional teams • utilize data-driven insights to segment and target campaigns effectively • oversee the development and maintenance of the B2B documentation and SOPs • spearhead audience testing and expansion initiatives • manage the end-to-end lifecycle and web marketing campaigns • troubleshoot and QA issues as needed • support testing and optimization of lifecycle programming • drive web and lifecycle platform optimization, maintenance and tooling • partner with product, engineering, design and analytics teams • translate business needs into clear requirements for technical execution • work with data science to provide web analytics data, dashboards, and communicate performance insights and recommendations

Requirements

• 8+ years of experience in web and app marketing including proficiency in landing page optimization, content strategy, UX, SEO, and onsite merchandising • marketing automation, email deliverability, segmentation, personalization, and short-form copywriting • 5+ years of experience managing a team in a dynamic and fast-paced environment • strategic thinker with a proven track record in B2B and customer marketing • cross-functional collaborator • extensive experience leveraging marketing tools to create, optimize, and personalize web user experiences such as Optimizely, Contentsquare, and SimonData • familiarity with WordPress, SEO best practices, HTML and CSS preferred • strong analytical skills; expert in interpreting digital funnel metrics to generate actionable insights • proficient in web analytics, contextualizing data to understand customer behavior • familiarity with analytics tools Google Analytics, Amplitude, Mode and Tableau preferred • extensive experience utilizing advanced marketing automation platforms like Hubspot, Marketo, or Pardot

Benefits

• comprehensive medical, dental, vision, life, and disability coverages • parental leave • family benefits • retirement contributions • paid time off