Senior Marketing Manager

December 5

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11 - 50 employees

💸 Finance

💳 Fintech

💰 $16M Series A on 2022-01

Description

Develop and implement strategic marketing plans to promote our fraud prevention solutions across various channels, including digital, content, events, and partner marketing•Lead the creation of compelling marketing content, including whitepapers, case studies, blog posts, and sales collateral that effectively communicates our value proposition to target audiences•Collaborate closely with product management and sales teams to understand product features, market trends, and customer needs to inform marketing initiatives•Manage and optimize digital marketing campaigns across search, social, and display advertising platforms to drive qualified leads•Plan and execute webinars, trade shows, and other events to showcase our solutions and engage with prospects and customers•Analyze marketing performance metrics and provide regular reports on campaign effectiveness, lead generation, and ROI•Oversee the company's website content and SEO strategy to improve organic visibility and conversions•Manage relationships with external agencies and vendors to ensure high-quality deliverables and efficient use of marketing budget•Stay up-to-date on industry trends, competitive landscape, and emerging technologies in the fraud prevention space

Requirements

Bachelor's degree in Marketing, Business, or related field; MBA preferred•7+ years of B2B marketing experience, with at least 3 years in a senior role•Proven track record of developing and executing successful marketing strategies in the technology or cybersecurity industry•Strong understanding of digital marketing channels, marketing automation tools, and CRM systems•Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling marketing messages•Experience with marketing analytics and data-driven decision making•Knowledge of fraud prevention, risk management, or financial technology industries is a plus•Strong leadership and project management skills, with the ability to manage multiple priorities in a fast-paced environment.

Benefits

Medical•Dental•Vision•$1,500.00 professional development budget•Fitness/Wellness reimbursement•Internet reimbursement•Home Office $1,000.00 stipend•Unlimited PTO with manager approval•Mental health days off•Annual company offsite