Director of Brand - Campaign and Content Strategy

21 hours ago

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G-P

WebsiteLinkedInAll Job Openings

Compliance • Human Resources • International Business • Global Business Expansion • International Legal Expertise

1001 - 5000 employees

👥 HR Tech

📋 Compliance

☁️ SaaS

Description

• As the Director of Brand, Campaign, and Content Strategy, you will play a pivotal role in driving integrated, multi-channel campaigns. • You will focus on ensuring seamless collaboration across all marketing functions to amplify G-P’s brand presence, engage global audiences, and deliver measurable business impact. • This role requires a visionary leader with a deep understanding of brand strategy, campaign development, and content creation, coupled with strong leadership and cross-functional collaboration skills. • Reporting to the VP of Brand & Product Marketing, you will be responsible for setting the strategy and execution roadmap to position G-P as the leader in global employment. • Key Responsibilities include: • Brand Leadership • Integrated Campaign Development and Leadership • Content Strategy and Storytelling • Metrics and Optimization • Cross-Functional Collaboration • Market Differentiation • Developing a High-Performing, Iconic Team • About Us: G-P helps growing companies unlock their full potential by building highly skilled global teams rapidly and compliantly.

Requirements

• 10+ years of experience in campaign management, brand strategy, and content marketing within B2B SaaS. • 4+ years leading high-performing teams • Proven success in leading integrated campaigns across multiple marketing functions and channels. • Demonstrated expertise in tracking brand health metrics and increasing category and brand awareness in competitive markets. • Experience leading and mentoring high-performing teams, with a proven track record of achieving industry recognition. • Strong experience working with creative teams or agencies to deliver high-impact campaigns and assets. • Exceptional ability to measure and optimize brand health, including tracking awareness, sentiment, and engagement. • Expertise in designing and executing integrated marketing campaigns that unify efforts across demand generation, content, and creative functions. • Exceptional storytelling skills and the ability to craft compelling narratives that connect emotionally with audiences. • Strong understanding of multi-channel marketing, including digital, social, and traditional media. • Proven ability to inspire and develop teams to deliver exceptional results and gain industry recognition. • Data-driven mindset with the ability to translate insights into actionable strategies. • Proficiency with tools for brand tracking, campaign management, content management (CMS), and analytics. • Familiarity with SEO best practices and content performance optimization.