Director of Content

2 days ago

🇺🇸 United States – Remote

🗽 New York – Remote

Although this job is listed in New York, this company may be open to hiring remote in other states.

💵 $135k - $155k / year

⏰ Full Time

🔴 Lead

✍️ Content Marketing Manager

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iPullRank

WebsiteLinkedInAll Job Openings

Content Strategy • Search Engine Optimization • Content Marketing • Marketing Automation • Analytics

11 - 50 employees

🛍️ eCommerce

🏢 Enterprise

Description

• iPullRank is looking for a Director of Content Strategy to join our agency and lead our content and optimization team. • This position is that of a player-coach, with responsibility for specific client deliverables in addition to leading our team of Content Strategists, content creators, developers and optimization specialists. • In leading the team, you will ensure disciplined adherence to content strategy and ensure that top-notch quality is being delivered, keeping out an eye for areas to improve, and collaborating with other Directors to elevate iPR’s suite of offerings. • As a coach, you support your team’s professional development while supporting their work and removing any roadblocks. • On senior client accounts, you will develop brand messaging architecture and enforce governance models for our clients. • As well, you will collaborate with the Research and Analytics team, aligning content strategy with audience research and overseeing the execution of content campaigns. • If you are looking to bridge the gap between content strategy and execution, then this is your role!

Requirements

• 10 years of experience in a similar role with experience managing a team • Strong experience and understanding of digital marketing channels and measurement metrics: SEO, keyword research, information architecture, usability best practices • Experience developing and analyzing content in digital environments such as: content audits, content strategy recommendations, persona assessments, taxonomy efforts and applied usability learnings • Experience developing content for various verticals and multiple brand voices and tones and a talent for crafting data-driven stories • Content presentation and delivery skills - determine how content should be packaged and delivered to induce audience to take desired business actions • Previous experience with digital marketing tools such as SEMRush, Google Analytics, Buzzsumo, Screaming Frog • Strong analytical skills to spot patterns and trends in data and to be able to apply those patterns to recommend strategies • Experience leveraging market segmentation in the development of Content Strategy • Experience defining brand messaging architecture and implementing and enforcing governance models • Highly proficient in Microsoft Office or Google applications: Excel/Sheets, Word/Docs and PowerPoint/Slides • Experience working in an agency environment • Experience with a variety of Content Management Systems • Prior Experience with Conversion Rate Optimization (Optimizely, Unbounce) and Marketing Automation (Marketo, HubSpot) platforms

Benefits

• Competitive salaries commensurate with experience • 100% Medical, Dental, and Vision insurance • 3 weeks of vacation • Paid sick days and holidays