Marketing Cloud Administrator

July 23

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Description

• Managing user accounts, permissions, and roles • Setting up data extensions, creating automation workflows, and working with dynamic code/templates • Creating trackable UTM tags and short links • Customizing the platform’s settings to align with business requirements • Managing and organizing the data within the Marketing Cloud • Importing and cleansing data, segmenting audiences based on specific criteria • Ensuring data integrity and compliance with relevant privacy regulations • Creating email templates, personalizing journeys, setting up triggered and automated campaigns • Monitoring campaign performance and generating reports

Requirements

• 5+ years of experience professional as a Marketing Cloud Administrator • Solid technical foundation, including knowledge of HTML, CSS, SQL, and AMPscript • Deep understanding of Journey Builder, Email Studio, Mobile Studio, Automation Studio, and other relevant modules, along with their integration capabilities • Experience with integration with Service Cloud • Thorough knowledge and understanding of marketing tactics and metrics reporting • Ability to work cross-functionally with our internal stakeholders • Experience with Google and other communication tools (Gmail, Docs, Sheets, Slack, etc) • Project management tool experience such as Asana (preferred but not required) • Ability to translate technical concepts into non-technical terms and work collaboratively to achieve marketing objectives