Senior Growth Marketing Specialist

February 15

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Logo of GoCo.io, Inc.

GoCo.io, Inc.

HR software that makes it easy to focus on the people, not the paperwork.

Human Resources Management โ€ข Health Insurance โ€ข HR Software โ€ข HRIS โ€ข Workforce Management

51 - 200 employees

๐Ÿ“‹ Description

โ€ข Develop, execute, and optimize paid media campaigns across Google Ads, Bing Ads, YouTube, and retargeting platforms โ€ข Analyze performance metrics to identify opportunities for growth and efficiency โ€ข Partner with the marketing team to align paid media efforts with broader demand generation goals โ€ข Build and optimize retargeting strategies to nurture leads through the funnel โ€ข Plan, launch, and manage YouTube advertising campaigns to capture and convert high-quality traffic โ€ข Work with the marketing operations team to ensure proper tracking, attribution, and reporting

๐ŸŽฏ Requirements

โ€ข 7+ years in paid media, growth marketing, or demand generation roles โ€ข Deep knowledge of Google Ads, Bing Ads, and retargeting platforms โ€ข Proven track record of scaling YouTube campaigns โ€ข Familiarity with marketing tools such as Google Analytics, HubSpot, or similar platforms โ€ข Ownership Mindset: You take initiative, thrive on responsibility โ€ข Analytical Skills: A data-driven mindset with the ability to analyze campaign data โ€ข Creativity: The ability to think outside the box to create compelling ad creatives โ€ข Collaboration: Strong interpersonal skills to work effectively with teams

๐Ÿ–๏ธ Benefits

โ€ข Insurance benefits, including Health, Dental, Vision, HSA, Life Insurance, and more โ€ข Equity/Stock options โ€ข Flexible paid time off โ€ข Paid parental leave โ€ข More reading, for your leisure

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