Go Fish Digital
Welcome to Go Fish Digital's home on LinkedIn.
online reputation management • search engine optimization • website development • social media marketing • digital marketing SaaS products
51 - 200 employees
Paid Media Strategist
February 25
Go Fish Digital
Welcome to Go Fish Digital's home on LinkedIn.
online reputation management • search engine optimization • website development • social media marketing • digital marketing SaaS products
51 - 200 employees
📋 Description
• Lead strategy and daily management of 12+ high-priority Paid Search clients across platforms like Google Ads, Microsoft Ads, YouTube, and Display. • Develop and execute full-funnel strategies across Awareness, Consideration, Conversion, and Loyalty targeting. • Leverage data to guide ongoing optimizations, continuously refining strategy for maximum performance and ROI. • Act as the go-to expert for clients, translating complex data into meaningful insights and strategic recommendations. • Provide clear reporting on key performance metrics, campaign insights, and strategic next steps. • Lead pivotal client strategy discussions, resolving challenges with confidence and expertise. • Collaborate with internal teams, including project managers and other digital strategists, to deliver seamless cross-channel marketing efforts. • Stay ahead of Paid Search trends, bringing fresh insights to the team and refining strategies for maximum impact. • Serve as an expert in specialized areas, including Google Shopping, PMAX, Demand Gen, Display, and Video Ads.
🎯 Requirements
• 3+ years of experience in Paid Search and digital marketing (eCommerce experience preferred). • Certified expertise in Google Ads, Google Analytics, and at least one other paid media platform (Microsoft, Criteo, MNTN, etc.). • Deep knowledge of Google & Microsoft Ads, including Product Ads, Search Ads, PMAX, Demand Gen, Display, and Video Ads. • Experience optimizing campaigns for both eCommerce and lead generation KPIs. • Strong analytical skills, with a data-driven mindset to guide decision-making. • High proficiency in Excel, plus the ability to quickly learn internal reporting tools. • Ability to manage multiple projects under tight deadlines while maintaining a professional, solution-oriented approach. • Proven organizational and communication skills, with a strong ability to manage client relationships and resolve challenges effectively. • Self-motivated, proactive, and results-driven—you take ownership of projects and see them through to success.
🏖️ Benefits
• Comprehensive health benefits • Unlimited PTO for work-life balance • 401(k) with company match to support your future • Company-paid life insurance for peace of mind • Flexible remote or hybrid work environment
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