Paid Search Marketing Specialist

September 13

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Golden Hippo

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Direct Response Marketing • consumer goods • eCommerce • Marketing • Digital Advertising

201 - 500

Description

• Optimize keywords and bid strategies within Google Adwords for multiple products across several verticals. • Conduct rigorous A/B testing of ad copy and landing pages to uncover insights and maximize conversion rates. • Collaborate closely with team members to transform native advertising wins into better converting Google landing pages. • Develop and execute robust conversion rate optimization strategies, utilizing both qualitative and quantitative data. • Monitor and analyze performance across all search channels with precision, identifying opportunities for revenue growth. • Optimize the customer journey, optimizing SEO strategies and collaborating on customer journey initiatives. • Serve as a content expert, reviewing and providing feedback on new content initiatives. • Stay ahead of industry trends, pioneering innovative search engine marketing strategies. • Act as a bridge between customer acquisition funnels and search strategy. • Remain adaptable and proactive in handling unforeseen challenges.

Requirements

• Strong analytical skills with a knack for deriving actionable insights from data • 2-4 years of experience in digital marketing, specializing in search engine marketing • Experience driving winning and losing A/B tests and funnel optimization tests • Proficiency in Excel/Google Sheets • Demonstrated ability to quickly grasp new concepts and technologies. • Exceptional attention to detail. • Curiosity to try different strategies to find winning results • Proven track record of managing multiple projects simultaneously. • Excellent communication skills, capable of engaging diverse audiences effectively. • Innate drive for success with a self-motivated and goal-oriented mindset. • 4+ years of experience in digital marketing, specializing in search engine marketing • Experience with Salesforce and Tableau is a plus.

Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans. • Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $6.1 million to date. • We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career. • 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits. • Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. • Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases. • Tuition reimbursement program, which reimburses eligible tuition expenses up to specified amounts. • Work towards our collective goals and earn up to 2 extra weeks of pay each month. • Celebrate your accomplishments with our Win of the Week, Spot Bonus, Work Anniversary, and Shout-Outs programs. • Reimbursements for a portion of personal cell phone and internet usage for eligible employees. • For those coming into our Woodland Hills, CA office, you’ll find a fully stocked kitchen and a free on-site gym. • Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights.