Director - Digital Marketing

4 days ago

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Limetree

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Marketing • Technology • Behavioral Science • Data Science • Direct Marketing

11 - 50

Description

• Develop and execute Limetree’s digital marketing strategy, expanding into new digital advertising channels while optimizing existing ones (PPC, paid social, display, programmatic, email, etc.). • Collaborate with cross-functional teams (data science, analytics, strategy, accounts, creative, and behavioral science) to integrate data-driven insights into digital marketing campaigns and optimize channel performance. • Lead the development of multi-channel digital advertising campaigns, utilizing audience insights, personalization strategies, and A/B testing to drive growth. • Oversee creating and managing digital advertising tools, accounts, and contractor relationships, building the necessary infrastructure for successful campaigns. • Work directly with prospects and clients to communicate the value of Limetree’s performance-driven digital marketing solutions, demonstrating how digital channels integrate with broader marketing strategies. • Track and report on key performance indicators (KPIs) to ensure that digital marketing efforts meet performance, revenue, and engagement goals.

Requirements

• 5-7+ years of digital marketing experience, with a proven track record of managing campaigns across multiple channels (PPC, display, social media, programmatic). • Strong expertise in digital advertising platforms (Google Ads, Facebook Ads, programmatic platforms) and analytics tools (Google Analytics, Power BI, Looker), as well as the ability to coordinate with our existing Analytics and reporting. • Deep understanding of digital performance marketing focusing on customer acquisition, conversion optimization, and maximizing ROI. • Proven ability to develop new digital channels and scale existing ones, integrating them with cross-functional teams to drive company-wide growth. • Preferably, you will have worked to create new approaches in those channels or have comfort in those kinds of opportunities. • Experience managing external contractors and freelancers or coordinating client-driven agencies when needed to support the execution and optimization of campaigns. • Excellent client-facing skills, able to present digital strategies and insights clearly and effectively. • Proven ability to lead and drive digital marketing initiatives forward, focusing on overcoming challenges and executing strategies that deliver results. • Experience managing multi-channel campaigns across PPC, display, paid social, and programmatic platforms, emphasizing performance marketing and ROI. • Entrepreneurial mindset with the ability to work independently and collaboratively, balancing strategic vision with hands-on execution.