B2G Group Marketing Manager

November 4

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Government Business Results, LLC

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B2G Marketing • B2G Sales • Government Marketing • Government Strategy • Government Sales Enablment

11 - 50 employees

🏛️ Government

🤝 B2B

Description

• About Us • Government Business Results (GBR) is a small, fast-paced, go-to-market agency that works with global tech firms to help them grow their businesses in the public sector market (government, education, and healthcare). • Headquartered in Reston, Virginia, we specialize in the development of strategy, marketing, and sales enablement for our clients. • The Job • We have an immediate opening for a full-time, experienced Group Marketing Manager to lead our team of rockstar B2G Marketing Managers. • The ideal candidate has solid B2G field marketing and demand generation experience and worked side-by-side with a quota-driven technology sales teams for a minimum of 5 years. • They are comfortable with a wide array of modern technology, possess a deep understanding of a marketer’s role in building a sales pipeline and a proven track record of being able to do this in an annual recurring revenue (ARR) model. • In this role, the Group Marketing Manager will perform in a ‘player-coach’ role as you lead our experienced team of B2G marketers and contribute to campaign development, from audience identification and messaging to activity and execution. • The team you will lead works with our client's sales, marketing, and strategy teams to understand their business strategy and develop marketing plans that achieve their targeted goals. • They understand the client’s technology and market segment, and deliver the insight-driven strategy, plans and guidance needed for client and channel teams to perform at optimal levels. • They are the consummate team players who tackle the full marketing funnel: awareness to demand. • Your role will be to manage, mentor the team to use the full complement of marketing tactics against the GovBuyer’s Journey™, and measure it all with solid ROI and metrics. • You will occasionally play the role of team-mate on high profile client projects and initiatives. • This position requires a self-starter who is creative, collaborative, organized, and highly responsive. • Also necessary is a highly collaborative spirit, a B2X professional who understands tech sales organizational structures and norms, and know how to press forward with urgency balanced with careful presence.

Requirements

• Bachelor’s degree (or equivalent work experience) in a related field plus 5-10 years of professional experience in marketing technology or B2B marketing with prior experience supervising and mentoring a team of marketing professionals • Marketing experience should be in the Field, Channel, or Campaign Development areas of marketing • Public sector experience is highly recommended -- or show us your passion and experience for effective audience targeting in another industry such as Healthcare or Education • Travel for in-person meetings is required

Benefits

• Work in a great, virtual team environment • Work with a fun group of people who thrive on making great things happen for our clients • Get your hands on cool technology and learn applications of technology in the Public Sector • Paid Time Off • Group Healthcare insurance with platinum and gold options • 401(k) Plan with employer contribution • Annual bonuses