Marketing Manager - Multifamily

November 3

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The Bainbridge Companies

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Apartments • Construction • Development • Property Management • Capital Investment

501 - 1000

Description

Do you have a talent for spotting emerging trends and news, enjoy creating content, and want to use your talent to thrive in the multi-family housing industry? • The Bainbridge Companies is looking for a Marketing Manager who believes in the power of graphic design. • A marketing professional who can create content that drives engagement and grows our audience while serving as a company brand ambassador. • You will also be tasked with the support, analysis, and implementation of marketing strategies and initiatives for a stabilized portfolio of properties. • Essential Duties Manage portfolio marketing strategies to support leasing efforts and occupancy goals. • Work with and support operations team and onsite teams with internal marketing tools, including set up, training and adoption of said tools. • Create and analyze marketing mix for each community to ensure it meets the individual occupancy needs. • Specifically focusing on traffic volume, quality of leads, and conversion. • Oversee and assist with new communities’ onboarding for marketing items; website, ILS, social, paid search, tracking numbers, copy, concessions, reputation, and others marketing tools. • Analyze and review marketing KPIs. • Report findings to regional manager with recommendations as needed. • Prepare for and participate in scheduled calls with onsite team members, regional manager, and other departments as needed or requested. • Support outreach marketing efforts, resident referral efforts and community events. • Research new marketing vendors and technology that come to the multifamily space, brainstorm with marketing team on new ideas and new opportunities to enhance our marketing presence, reach and strategy. • Maintain thorough understanding and be the internal expert of marketing programs and tools. • Maintain a thorough understanding of marketing conditions and competitive landscape in assigned portfolio. • Assist in New Business initiatives as requested. • Assist in various marketing projects as needed or requested. • Attending vendor calls as needed or requested.

Requirements

Bachelor’s degree in marketing, communication, public relations or another relevant field is preferred. • Must have 5+ years’ experience as a Marketing Manager supporting all asset classes and both owned/managed and third-party portfolios. • Strong graphic design experience with 5+ years’ experience with Adobe Creative Cloud • Understanding of paid digital marketing, strategic marketing strategies, and google analytics. • Canva business account management. • Copywriting and social content experience preferred. • Work independently with the ability to organize and prioritize workload. • Strong written and verbal communication skills. • Ability to work collaboratively across different departments.

Benefits

Medical, Dental & Vision • 401k Plan • Life & Disability Benefits • Paid Time Off