Senior Marketing Manager

2 days ago

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Greenfly

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Social Media Marketing • Digital Marketing • Influencer Marketing • SaaS • Mobile

51 - 200

Description

•About Greenfly: Greenfly is transforming the way sports and entertainment brands engage with their fans. •Position Summary: We are seeking a creative and strategic marketing leader to position Greenfly as the definitive authority on short-form content in sports and entertainment. •Key Responsibilities: •Marketing Strategy: Develop and implement a comprehensive marketing strategy and plan that establishes Greenfly as a thought leader on short-form content for sports and entertainment. •Campaign Development: Develop and implement a comprehensive content strategy that establishes Greenfly as a thought leader on short-form content for sports and entertainment. •Content Creation: Own the content creation process for all marketing content for thought leadership, blog, case studies, newsletters, website, sales materials, etc. •Community Evangelism: Create and foster an engaged community of sports and entertainment professionals. •Social Media: Oversee and grow Greenfly’s social media presence. •Cross-Functional Collaboration: Work closely with Product, Sales, and Customer Success teams. •Analytics & Performance Tracking: Set performance goals, measure key metrics, and regularly report on performance.

Requirements

•9+ years of experience in marketing strategy, content creation, or related roles in SaaS, sports, or entertainment. •Proven ability to create and execute content strategies that establish brand authority and drive engagement. •Strong understanding of short-form content trends, particularly in the sports and entertainment sectors. •Exceptional written and verbal communication skills with a passion for storytelling. •Experience in managing and growing a professional community, either online or offline. •Demonstrated success in launching and scaling podcasts or similar media channels. •Familiarity with analytics tools to measure content and community engagement performance.