Senior Product Marketing Manager

June 3

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GreyNoise Intelligence

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Description

• Market Analysis and Strategy: • Develop and refine product positioning, messaging, and value propositions that resonate with customers and prospects. • Define and execute go-to-market strategies for new product launches and feature updates. • Conduct market research to identify customer needs, market trends, and competitive landscape. • Product Launch and Management: • Lead cross-functional teams to ensure successful product launches, including coordinating with product management, sales, marketing, and other teams. • Develop and manage comprehensive product launch plans in collaboration with other teams. Tactics might include content marketing, demand generation, event strategy public relations, analyst relations, and more. • Define and execute a freemium strategy for converting free GreyNoise users into paying customers. • Monitor product performance and customer feedback to inform product development and marketing strategies. • Sales Enablement: • Create and maintain sales enablement materials, including sales presentations, product trainings, sales playbooks, competitive battle cards, and more. • Collaborate with the sales team to understand their needs and support them with the necessary tools and information to close deals effectively. • Content and Communications: • Develop compelling top and middle-of-funnel content that articulates the benefits and differentiators of GreyNoise's products, such as product data sheets, white papers, customer testimonials, blog posts, webinars, and more. • Manage external communications related to product updates and launches, including press releases, analyst relations, social media announcements, and website updates. • Customer Engagement: • Regularly gather feedback from customers to inform product and GTM strategy. • Act as a spokesperson for GreyNoise at industry events, conferences, and webinars.

Requirements

• Minimum of 5 years of experience in SaaS product marketing, content marketing, product management, or sales engineering. Security industry experience is strongly preferred. • Deep understanding of cybersecurity technologies, market trends, and customer pain points. • Proven track record of successfully launching and marketing technical products. • Excellent communication (both written and oral) and presentation skills, with the ability to convey complex concepts in a clear and compelling manner. • Strong analytical and strategic thinking skills. • Ability to work independently, set own priorities, and manage multiple projects simultaneously in a fast-paced environment. • Experience with marketing automation tools, CRM systems, and analytics tools is preferred. • Results-oriented with a strong focus on achieving goals that drive business growth. • Collaborative team player with a proactive and positive attitude. • Passionate about cybersecurity and committed to staying current with industry trends and best practices.

Benefits

• Equity in a high-growth, Series-A startup • 100% covered health, dental, vision, and life plans for all employees • Competitive 401k employer match of 6%. This will be 100% matched and vested from day 1 • Unlimited paid time off. To encourage time off from work and ensure overall employee health and wellness, GreyNoise strongly recommends each employee to take at least 120 hours of PTO (3 weeks) annually, including at least five consecutive business days • Remote-first culture. While we are headquartered in the Washington DC area, we have a distributed workforce -- with the majority of our team working remotely from across the country • Equipment budget. Every new employee gets $3,000 to spend on equipment, so you can pick whatever works best for you • Paid family leave for all employees. We offer 4 months of paid leave (birth or adoption), plus 2 months of optional unpaid leave, so new parents have time to adjust to the new life (and work) schedule • Learning & development budget. All employees receive an annual $1,500 towards professional development related to their job function. The stipend can be applied to tuition, books, conferences, and more • Company offsites and monthly local hangouts to encourage team bonding