Digital Marketing Manager

March 20

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GuidePoint Security

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GuidePoint Security is a cybersecurity firm offering consulting, engineering, and managed services to help organizations secure their digital assets. The company specializes in application security, cloud security, data protection, email security, threat intelligence, and identity and access management. With solutions tailored to various platforms including AWS, Microsoft, Google Cloud, and OT environments, GuidePoint Security aims to enhance cybersecurity resilience for both enterprise and government clients. They focus on integrating advanced security technologies and providing expertise in risk assessment, compliance, and security awareness education, helping clients navigate complex cybersecurity challenges and improve their security posture.

Application Security • Cloud Security • Data Security & Privacy • DLP • GRC

201 - 500 employees

🔒 Cybersecurity

📋 Description

• GuidePoint Security provides trusted cybersecurity expertise, solutions and services that help organizations make better decisions and minimize risk. • We are looking for a skilled Digital Marketing Manager to support digital marketing efforts and the launch of a new paid media strategy. • This role will engage in the development of paid media, organic digital efforts, website strategy and more while providing “Wow Them” service to clients and/or internal customers or co-workers. • The Digital Marketing Manager will be required to demonstrate strong digital and demand gen focused skills, lead by influence, and strong business/ financial acumen to drive the use of progressive digital marketing programs that will align the delivery business objectives and priorities. • Roles and Responsibilities: • Collaborate with the marketing department leads and cross-functional leaders to understand the digital marketing needs of the business. • Manage internal project coordination and act as the primary liaison with third-party digital agency focusing on organic search, SEO, paid search and paid social digital strategies. • Develop and execute a performance-driven digital marketing strategy tailored to optimizing lead acquisition, conversion, and customer retention. • Manage website UX & strategy, conversion rate optimization (CRO), A/B testing, and personalization strategies to increase lead generation. Works in collaboration with internal design team and external consultants on website development and project management. • Collaborate with our internal social media team to ensure alignment between all of our organic and paid social messaging. • Team with the Regional marketing leads to help drive targeted paid media efforts to help expand emerging regions. • Manage and collaborate with program owners on email marketing campaigns and newsletters related to specific programs, events, and other projects. • Optimize the digital marketing budget, ensuring strategic investment across paid, organic, and owned channels. • Track and report on digital marketing performance KPIs, providing insights and recommendations for continuous improvement.

🎯 Requirements

• 3-5+ years of experience in digital marketing, with a proven track record in demand generation, growth marketing, and performance optimization. • Minimum of two (2) years search engine optimization, search engine marketing, and ad budget management experience • Strong technical knowledge of SEO, website analytics, and conversion rate optimization. • Hands-on experience with marketing automation tools like Marketo. • Data-driven mindset with deep experience using Google Analytics (GA4), attribution modeling, and performance reporting. • Experience working with cross-functional teams and collaborating with regional/field marketing and product teams to align marketing efforts with business goals. • Expertise in managing multi-channel paid media campaigns across different markets, including Google Ads, LinkedIn Ads, Meta Ads, and programmatic advertising. • A strategic thinker who is also willing to roll up their sleeves and execute when needed.

🏖️ Benefits

• Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions) • Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans (spouse/children/family) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employees premiums and 75% for family plans (spouse/children/family) and GPS will contribute in one lump sum: ($500 per EE annually / $1000 per family annually (includes spouse/children/family options) • Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans • 12 corporate holidays and a Flexible Time Off (FTO) program • Healthy mobile phone and home internet allowance • Eligibility for retirement plan after 2 months at open enrollment • Pet Benefit Option