Head of Marketing

3 days ago

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Happy Money

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Description

•ABOUT HAPPY MONEY •Happy Money is a leading consumer finance company dedicated to helping people achieve their goals through responsible lending. •Through its fully-digital platform, Happy Money partners with credit unions, banks and asset managers to originate high-quality credit solutions, diversify their portfolios and expand their impact and reach nationwide. •Backed by investors like TruStage Ventures, Happy Money enables financial institutions to grow as a force for good in their communities while helping people use money as a tool for their happiness. •Together with their community-focused capital partner network, Happy Money has originated over $6 billion in loans representing more than 300,000 members who have taken greater control of their financial futures. •ABOUT THE ROLE •We are seeking a highly experienced Marketing leader to spearhead Happy Money’s growth through effective acquisition strategies, particularly in driving loan originations. •The ideal candidate will possess a proven track record in scaling credit products while managing customer acquisition costs. •This role will require the ability to effectively lead and develop channel managers, oversee budgets and forecasts, and foster robust alignment and communication across senior leadership and partner teams. •Strong leadership, people management, and exceptional communication skills are essential for this role. •You will collaborate closely with our Risk & Analytics, Finance, Data Science, Product, and Engineering teams to develop a scalable and efficient multi-channel marketing platform that drives product demand.

Requirements

•10+ years of experience in marketing and customer acquisition, overseeing significant budgets that tie directly to revenue targets and 5+ years of managing marketing teams •Consumer Lending industry or complimentary category experience, with an understanding of how marketing channels and methods impact credit risk and align with the regulatory environment •You’re deep enough to be dangerous on specific channels (affiliate marketplaces, paid, direct mail, email) and you deeply understand attribution models •You are up-to-date on the latest in marketing technology, attribution and measurement, and the use of AI in marketing strategy •Able to develop, communicate, and execute clear marketing strategies that align to company objectives and goals •Willing to “act as an owner” and roll up your sleeves to get campaigns executed and analyzed •Extremely data focused, bringing analytical rigor, a test and learn mindset, and curiosity to your leadership and the culture of the marketing team •You have a track record of recruiting, nurturing, and retaining high performers, and you lead by example, bringing both a drive for high-performance, matched with high-empathy •You are strategic and detail oriented, able to focus on the big picture across the organization, considering impacts outside your team, while understanding into details on specific initiatives

Benefits

•Generous medical, dental, and vision insurance options •401k Plan with a matching contribution •Flexible PTO •Monthly Health and Wellness Days •12 Weeks Paid Parental Leave •Company-paid short & long term disability and life insurance •Monthly tech stipend to help cover expenses for remote work •Happy Money is a 100% fully distributed workforce