Field Marketing Lead

September 20

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Logo of Haus

Haus

11 - 50

šŸ’° $4M Venture Round on 2022-06

Description

ā€¢Define the field marketing strategy that supports our overall company objectives, focusing on aligning events with broader business goals such as customer acquisition, brand positioning, and revenue growth ā€¢Lead the strategic planning and execution of events (including Haus-owned events, partner-sponsored events, conferences and summits, roadshows, etc.), ensuring alignment with overall marketing and sales objectives and driving measurable outcomes ā€¢Manage all aspects of event coordination including: strategy, objectives, materials creation, event messaging/marketing, signage, speaking opportunities, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production, logistics, and budget ā€¢Identify and secure strategic speaking opportunities at relevant industry events to increase brand visibility and thought leadership ā€¢Track and analyze key event metrics (attendance, engagement, lead generation, pipeline impact) to evaluate performance, generate insights, and optimize future event strategies in alignment with business objectives ā€¢Create immersive brand experiences that resonate with enterprise audiences, including unique swag, experiences, and creative touches

Requirements

ā€¢3-5 years of field event marketing or enterprise marketing experience, particularly in event planning, brand activations, and customer engagement ā€¢Deep knowledge of the tech ecosystem and an understanding of how events fit into the broader enterprise marketing landscape ā€¢Proven experience managing end-to-end event logistics and the ability to juggle multiple projects simultaneously ā€¢Based in North America and willing to travel for events as necessary

Benefits

ā€¢Competitive salary and startup equity ā€¢Top of the line health, dental, and vision insurance ā€¢401k plan ā€¢Provide you with the tools and resources you need to be productive (new laptop, equipment, you name it) ā€¢Small team with big impact on the overall output

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