Outbound Marketing Manager

August 29

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Description

•Lead a team of Outbound marketers •Plan, build and scale a team dedicated to driving demand generation •Creative approach to customer outreach •Proven track record of delivering successful campaigns •Build and manage a roadmap for marketing strategies and campaigns •Manage and enable a small team of Outbound Marketers •Manage daily, monthly, annual budgets, reporting, and forecasting •Collaborate across business segments •Build or manage technical email marketing infrastructure •Work with technical teams to scope personalization strategies at scale •Work closely with the sales team •Utilize marketing automation, CRM, and other tools •Evaluate channel and content strategy •Conduct research and analysis •Monitor and report on the success of initiatives •Collaborate with cross-functional teams •Stay updated on industry trends, best practices, and emerging technologies

Requirements

•8-10 years of experience in B2B marketing roles, with at least 4+ years in Outbound specific strategies •2+ years of people management experience •Deep understanding of demand strategies, tactics, and best practices •Combination of sales and marketing demand gen experience, and demonstrated experience growing lead volume •Successful track record bringing cross functional demand generation visions to life •Built large, scalable email marketing infrastructures that retain great deliverability •Demonstrated success with marketing automation, CRM, and other tools such as Outreach and Salesforce •Experience taking handmade, manual process and scaling to sustainable automated systems •Excellent communicator, both written and verbal •Strong analytical skills with the ability to measure and optimize marketing performance •Love to work collaboratively in cross-functional teams •Experience in a high growth startup environment, and thrive in roles with autonomy •Results-oriented mindset with a focus on driving revenue growth and customer success •Self-motivated, proactive, and adaptable to changing business needs

Benefits

•Equity Compensation •Medical, Dental, and Vision coverage •HSA / FSA •401K •Work-from-Home Stipend •Therapy Reimbursement •16-week parental leave for eligible employees •Carrot Fertility annual reimbursement and membership •13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st •Flexible PTO •Employee Assistance Program (EAP) •Training and professional development