Marketing Manager

August 28

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Helios Technologies, Inc.

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1001 - 5000

Description

• Develop and implement a strategic marketing plan aligned with the company’s business objectives and target markets. • Conduct market research to identify opportunities, trends, and competitive positioning. • Define and manage the marketing budget, ensuring effective allocation of resources for maximum ROI. • Establish and maintain a strong brand presence in the HR tech and global payments/payroll sectors. • Develop and execute branding initiatives that differentiate our products and services in the market. • Ensure consistent brand messaging and identity across all marketing channels and materials. • Oversee digital marketing campaigns, including SEO, SEM, email marketing, social media, and content marketing. • Drive lead generation efforts to acquire new customers and nurture existing leads through targeted campaigns. • Utilize marketing automation tools and CRM systems to track, measure, and optimize campaign performance. • Develop and manage a content calendar to support marketing initiatives, including blog posts, whitepapers, case studies, and videos. • Collaborate with internal teams and external partners to produce high-quality content that resonates with our audience. • Ensure content is aligned with SEO best practices and drives engagement and conversions. • Plan, organize, and execute industry events, webinars, and conferences to promote our brand and products. • Develop event marketing strategies to maximize attendance and engagement. • Coordinate with sales and product teams to ensure seamless execution and follow-up. • Monitor and analyze marketing metrics to measure the effectiveness of campaigns and initiatives. • Prepare regular reports on marketing performance, providing insights and recommendations for improvement. • Use data-driven approaches to refine strategies and optimize marketing efforts. • Lead and mentor a team of marketing professionals, fostering a collaborative and innovative environment. • Work closely with cross-functional teams (sales, product, customer support) to align marketing efforts with business goals. • Manage relationships with external agencies, vendors, and partners to support marketing activities.

Requirements

• 5+ years of experience in marketing, with a focus on B2B SaaS or HR tech industry. • Proven track record of developing and executing successful marketing strategies and campaigns. • Strong understanding of digital marketing channels, tools, and best practices. • Excellent communication, presentation, and interpersonal skills. • Ability to analyze data and derive actionable insights to drive marketing decisions. • Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce). • Creative thinker with the ability to develop innovative marketing solutions. • Strong project management skills and ability to manage multiple initiatives simultaneously. • Knowledge of global payments and payroll solutions is a plus.