Vice President - Integrated Marketing

3 days ago

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Health+Commerce

WebsiteLinkedInAll Job Openings

physician practice building

11 - 50 employees

⚕️ Healthcare Insurance

🧬 Biotechnology

Description

• Lead strategic, insights-driven brand strategy efforts and brand activation campaigns for medtech and biotech clients • Plan and oversee execution of integrated marketing communications campaigns designed to establish/build brands, drive demand, and/or build belief in innovative science • Collaborate with creative professionals and channel experts to deliver compelling creative that engages audiences • Translate research and performance data into insights to guide strategic planning and program optimization • Develop new business proposals and lead RFP response teams for IMC programs

Requirements

• Bachelor’s degree in marketing or related field; additional certification or coursework specific to marketing preferred • 10-15+ years of experience developing strategies and multi-channel activations for B2B and B2C healthcare marketing campaigns and experience in an agency leadership role within the last 5 of those years • Ability to travel up to 20% of the time • Ability to provide strategic counsel and insights-based recommendations to senior executives on a regular basis, identify obstacles, and problem solve to deliver client satisfaction • Deep understanding of strategic marketing principles and marketing industry best practices and how they apply to medtech and biotech business models • Extensive experience in brand strategy and identity, corporate storytelling, content strategy, campaign development, corporate social media, digital and traditional advertising, and marketing measurement • Foundational understanding of public relations and creative services and experience working collaboratively with colleagues in these areas • Agility to drive small pilot programs, large, global multi-channel initiatives, and many opportunities in between • Familiarity with CRM and marketing automation products • Flexibility, self-motivation and record of success working in deadline-driven environment • Willingness to embrace a culture of continuous learning and maximize the opportunities provided by a growing organization • Experience leading and developing small teams • Excellent time management skills and attention to detail • Ability to perform under pressure in a fast-paced environment while maintaining a positive, collegial work environment