Vice President - Integrated Marketing

2 days ago

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Health+Commerce

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physician practice building

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Description

• Lead strategic brand strategy efforts and brand activation campaigns • Oversee execution of integrated marketing communications campaigns • Build multi-channel digital and social media marketing programs • Partner with creative services to deliver compelling creative • Lead account teams ensuring successful activation of complex programs • Develop new business proposals and identify growth opportunities • Provide strategic marketing counsel and technical guidance to colleagues and clients • Communicate recommendations and results to the C-suite • Lead, develop and grow marketing teams

Requirements

• Bachelor’s degree in marketing or related field • 10-15+ years of experience developing strategies and multi-channel activations for B2B and B2C healthcare marketing campaigns • Experience in an agency leadership role within the last 5 of those years • Ability to travel up to 20% of the time • Deep understanding of strategic marketing principles and industry best practices • Extensive experience in brand strategy and identity, corporate storytelling, content strategy, campaign development, and marketing measurement • Foundational understanding of public relations and creative services • Agility to drive small pilot programs and large global initiatives • Familiarity with CRM and marketing automation products • Flexibility and self-motivation • Willingness to embrace a culture of continuous learning • Experience leading and developing small teams • Excellent time management skills • Ability to perform under pressure

Benefits

• Competitive benefits • Value diverse perspectives • Encourage applicants from diverse backgrounds • Create a comfortable work environment