Employer Direct Healthcare
Employer Direct Healthcare is a healthcare company that focuses on providing specialty care services, such as surgery, cancer care, and infusion care, to members of self-insured organizations. The company operates Lantern, a specialty care platform that partners with a network of top-performing doctors and facilities to offer high-quality healthcare at negotiated, affordable rates. Lantern emphasizes a white-glove experience with care advocates and nurses ensuring stress-free recovery and support for all planned procedures and cancer diagnoses. With a focus on delivering excellent care nearby, Lantern's network includes thousands of surgeons and facilities across the nation, benefitting both organizations and their employees by reducing costs while maintaining high standards of care.
Healthcare • Board Certified Surgeons • SurgeryPlus • Bundled Case Rates • Reduce Medical Spend
Director, Account Based Marketing - Experiences
December 6, 2024
Employer Direct Healthcare
Employer Direct Healthcare is a healthcare company that focuses on providing specialty care services, such as surgery, cancer care, and infusion care, to members of self-insured organizations. The company operates Lantern, a specialty care platform that partners with a network of top-performing doctors and facilities to offer high-quality healthcare at negotiated, affordable rates. Lantern emphasizes a white-glove experience with care advocates and nurses ensuring stress-free recovery and support for all planned procedures and cancer diagnoses. With a focus on delivering excellent care nearby, Lantern's network includes thousands of surgeons and facilities across the nation, benefitting both organizations and their employees by reducing costs while maintaining high standards of care.
Healthcare • Board Certified Surgeons • SurgeryPlus • Bundled Case Rates • Reduce Medical Spend
📋 Description
• Lead the design, implementation, and optimization of Lantern’s ABX programs, ensuring alignment with broader commercial, demand generation and marketing strategies. • Develop tailored account-based campaigns to engage decision-makers and influencers across the healthcare and benefits ecosystem. • Use data-driven insights to segment and prioritize target accounts, customizing outreach and messaging for maximum engagement. • Act as the key liaison between marketing, sales, customer success, and product teams to drive alignment and achieve revenue goals. • Partner closely with sales leadership to identify target accounts and track progress through the sales pipeline. • Collaborate with the demand generation team to ensure seamless integration of ABX campaigns with broader marketing initiatives. • Present strategies, results, and insights to C-suite and senior leadership with clarity and confidence. • Collaborate with product marketing, content marketing and design to tailor assets to each target and phase of the customer journey. • Implement an ABX tool in partnership with marketing and sales operations and run the day-to-day management.
🎯 Requirements
• 8+ years of marketing experience, including 5+ years leading ABM/ABX programs at a high-growth B2B company, preferably within the benefits ecosystem. • Proven ability to design and execute ABX strategies for the Fortune 500. • Deep understanding of account segmentation, messaging personalization, and multi-channel engagement. • Baseline knowledge of demand generation tactics, including digital marketing, events, and SDR integration. • Proficiency with ABM/ABX platforms like 6sense, Demandbase, or similar tools. • Familiarity with CRM platforms (e.g., Salesforce) and marketing automation tools (e.g., HubSpot, Marketo).
🏖️ Benefits
• Medical Insurance • Dental Insurance • Vision Insurance • Short & Long Term Disability • Life Insurance • 401k with company match • Paid Time Off • Paid Parental Leave
Apply NowSimilar Jobs
November 30, 2024
Lead partnerships marketing at UVeye, redefining automotive inspections and driving business growth.
November 28, 2024
Inriver seeks a Director of Customer Marketing to enhance customer engagement and drive platform adoption. This role involves strategic marketing and collaboration with cross-functional teams.
November 23, 2024
As the Marketing Cloud Product Director, lead product updates and ensure Sercante's technical edge in a changing market.
November 21, 2024
Lead data-driven marketing strategies and management of key data platforms at Velera.
November 9, 2024
Lead revenue marketing strategies for Toast, a restaurant platform.
Discover 90,000+ Remote Jobs!
Join now to unlock all job opportunities.
Wall of Love
Frequently asked questions
We use powerful scraping tech to scan the internet for thousands of remote jobs daily. It operates 24/7 and costs us to operate, so we charge for access to keep the site running.
Of course! You can cancel your subscription at any time with no hidden fees or penalties. Once canceled, you’ll still have access until the end of your current billing period.
Other job boards only have jobs from companies that pay to post. This means that you miss out on jobs from companies that don't want to pay. On the other hand, Remote Rocketship scrapes the internet for jobs and doesn't accept payments from companies. This means we have thousands more jobs!
New jobs are constantly being posted. We check each company website every day to ensure we have the most up-to-date job listings.
Yes! We’re always looking to expand our listings and appreciate any suggestions from our community. Just send an email to Lior@remoterocketship.com. I read every request.
Remote Rocketship is a solo project by me, Lior Neu-ner. I built this website for my wife when she was looking for a job! She was having a hard time finding remote jobs, so I decided to build her a tool that would search the internet for her.