VP, Data Driven Marketing

November 21, 2024

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Velera

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Velera is a company dedicated to powering the growth of credit unions through transformative fintech solutions and exceptional service. With over 45 years of experience, Velera serves 4,000 financial institutions and employs a team of 4,800 professionals. The company is focused on innovation and velocity, aiming to accelerate success within the credit union movement by enhancing credit processing, data insights, fraud management, digital banking, and more. Velera prioritizes the 'people helping people' philosophy and collaborates with industry leaders to deliver cutting-edge financial services and solutions.

Credit Processing • Debit Processing • ATM Network • Fraud & Risk Management • Recovery Solutions

1001 - 5000 employees

Founded 1983

💳 Fintech

💸 Finance

🤝 B2B

📋 Description

• Lead the strategic development and management of key marketing data platforms. • Set the strategic vision and process creation leading a strategic transformation initiative. • Execute data-driven, personalized campaigns focusing on customer lifecycle engagement. • Collaborate with cross-functional teams to create impactful customer experiences. • Manage customer data platforms ensuring seamless integration and utilization of customer data. • Develop and maintain dashboards and reports to track KPIs and demonstrate ROI.

🎯 Requirements

• A bachelor’s degree in Marketing, Digital Marketing, Business Administration, Information Science, or a related discipline or an equivalent combination of education and experience is required. • Ten (10) years experience in Martech with a proven understanding of technical architecture and capabilities of personalization platforms executing data driven marketing strategies and campaign execution. • Proven expertise in creating and implementing strategies that drive growth and engagement within a one-to-many marketing environment. • Five (5) years in a leadership role managing teams, driving data strategy and governance initiatives in a complex business environment. • Two (2) years of project management experience preferred. • Understanding of APIs, data warehousing solutions, and ETL processes along with Software Development Life Cycle (SDLC) and conceptual data architecture documentation. • Proficiency in SQL, data modeling, and data governance practices. • Proven capability handling large scale, enterprise software delivery in a global 24/7 environment. • Working knowledge of the Adobe Marketing Cloud especially Real Time Customer Data Platform (CDP) or Salesforce Marketing Cloud suite. • Demonstrated knowledge of financial industry and consumer lifecycle and lifestyles/personas.

🏖️ Benefits

• Competitive wages • Medical with telemedicine • Dental and Vision • Basic and Optional Life Insurance • Paid Time Off (PTO) • Maternity, Parental, Family Care • Community Volunteer Time Off • 12 Paid Holidays • Company Paid Disability Insurance • 401k (with employer match) • Health Savings Accounts (HSA) with company provided contributions • Flexible Spending Accounts (FSA) • Supplemental Insurance • Mental Health and Well-being: Employee Assistance Program (EAP) • Tuition Reimbursement • Wellness program