Director, Field Marketing - North America

November 8, 2024

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Logo of Coupa Software

Coupa Software

Coupa Software is a leading provider of business spend management solutions. Their platform focuses on optimizing and transforming direct and indirect spend across procurement, finance, supply chain, and IT. Coupa leverages AI and extensive data insights to drive cost efficiencies, manage supplier relationships, and mitigate risks. With products covering areas such as invoicing, payments, expense management, and supply chain collaboration, Coupa serves a wide range of industries including automotive, healthcare, retail, and more. Their comprehensive community and partner ecosystem enable organizations to unlock hidden savings and improve compliance, promoting growth and resilience in a changing economic climate.

Procurement • Finance • Cloud-based Financial Applications • Purchasing • Sourcing

1001 - 5000 employees

Founded 2006

☁️ SaaS

💸 Finance

🛍️ eCommerce

📋 Description

• Coupa makes margins multiply through its community-generated AI and industry-leading total spend management platform for businesses large and small. • Coupa AI is informed by trillions of dollars of direct and indirect spend data across a global network of 10M+ buyers and suppliers. • We empower you with the ability to predict, prescribe, and automate smarter, more profitable business decisions to improve operating margins. • Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend. • Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence. • Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.

🎯 Requirements

• 7-10+ years in Enterprise B2B marketing • 4 - 5 year of experience managing and motivating teams to achieve growth targets • Successful history in developing and executing pipeline-generation and acceleration marketing programs, including, content development, direct mail, virtual and in-person field events, and more • Strategic and outcome-oriented mindset in the planning and execution of a high-impact marketing plan • Solid project management and creative problem-solving skills • Strong team player and collaborator, with a variety of people and teams • Excellent verbal and written communication skills • Prior experience in developing and implementing ABM marketing plans in partnership with sales leadership and internal ABM teams • Experience with various Martech solutions: Salesforce, Marketo, 6Sense, LinkedIn Campaign Manager, Sales Navigator, Sendoso, and Folloze • Creative, high energy, innovative, proactive, and resourceful • Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment • Negotiating skills, a plus • Travel required (approximately 25-30% of time)

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