VP of Revenue Marketing - New Business

November 9, 2024

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Toast

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Toast is a technology company that specializes in providing integrated software and hardware solutions for the restaurant industry. Their offerings include a comprehensive restaurant management platform that features point of sale (POS) systems, payment processing, online ordering, payroll management, and various operational tools designed to streamline restaurant operations. Toast's platform is tailored to meet the needs of diverse restaurant types, including quick service, full service, fast casual, fine dining, cafes, and food trucks. They also provide resources like industry insights and educational materials to support restaurant success.

Android Software • Point of Sale Software • Restaurant Technology • Fintech • SaaS

1001 - 5000 employees

Founded 2013

☁️ SaaS

🤝 B2B

📋 Description

• Develop the Marketing strategy, tests and capabilities needed to drive outsized revenue growth within our core funnel. • Ensure marketing strategies are aligned to revenue goals, owning full funnel performance and all associated metrics from MQL to deal in partnership with our Finance and Sales teams. • Build the operating model, data and measurement strategy (alongside Marketing Operations) to grow and optimize our funnel effectively. • Infuse industry best practices, breakthrough channels, and bold innovation to position Toast as a leader in revenue marketing—driving impact through creativity, strategy, and growth. • Drive a best-in-class approach to multi-channel demand generation, incorporating paid media, inbound marketing, community, partner, field and more to reach and convert target audiences. • Develop an experimentation roadmap to test emerging growth channels, innovative marketing tactics, and new strategies. Implement successful experiments at scale to enhance lead generation and revenue growth. • Partner cross functionally to drive coordinated revenue programs, especially with Sales/SDRs, Brand Marketing, Marketing Operations, Product Marketing and Customer Marketing. • Advise and partner with the Brand Marketing team on media programs targeting awareness and consideration; leveraging digital, in market and streaming media tactics. • Lead and grow professionally a group of highly motivated revenue marketing professionals, helping them drive greater impact on Toast, creating a world class culture, and achieving their career aspirations. • Contribute to Toast-wide revenue strategy, across all channels, lifecycles and segments.

🎯 Requirements

• High degree of curiosity and passion for revenue marketing trends, bonus if within inbound (SEO, Digital, Web) and paid media. • Strong executive presence and track record of building high performing teams. • Track record of building programs that drive differentiation and innovation within go-to-market strategy. • Expertise in owning and hitting a number with strong results. • Hunger for data and measurement. • Ability to motivate cross functional teams towards a common revenue goal. • Thrive in ambiguity and ability to navigate standing up new programs and channels. • Expertise across the following areas preferred: digital/inbound marketing (especially the future of SEO, traffic), paid (from brand to MOFU) and technology to drive revenue growth. • MBA preferred, but not required

🏖️ Benefits

• Competitive compensation • Benefits programs to attract and retain talent