Director of Customer Marketing

November 28, 2024

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PIM for e-commerce • product data syndication • Digital transformation • Omnichannel marketing • Industrial manufacturing

201 - 500 employees

☁️ SaaS

🤝 B2B

🛍️ eCommerce

Description

• Lead customer-facing marketing programs for driving platform adoption and enhancing customer satisfaction. • Collaborate with sales, account management, partner, and customer success teams. • Develop campaigns for upsell and cross-sell opportunities within existing customers. • Create customer education programs like webinars and success stories. • Track success of marketing programs through metrics such as NPS and adoption rates.

Requirements

• 7+ years of experience in customer marketing, customer success, or account-based marketing with proven ability to drive customer engagement and revenue growth. • Experience in developing and managing customer marketing programs that drive platform adoption and support enterprise-wide engagement. • Strong experience working with cross-functional teams, particularly sales, customer success, and account management. • Data-driven mindset to track, analyze, and report on key performance metrics (e.g., NPS, customer adoption, upsell/cross-sell revenue). • Proven track record in building and executing programs that support upsell and cross-sell initiatives. • Excellent communication and storytelling skills to create compelling customer-facing content and campaigns. • Ability to work autonomously and manage multiple programs in a fast-paced, results-oriented environment.