Director of Customer Marketing

November 28, 2024

Apply Now

Receive Emails with Similar Jobs

inriver

WebsiteLinkedInAll Job Openings

inriver is a successful, market-leading SaaS company that empowers B2B and B2C enterprises with its Product Information Management (PIM) solution, facilitating the entire product journey from sourcing to decommissioning. With its composable PIM solution, inriver connects seamlessly to digital ecosystems, enhancing product data management and maximizing profitability for over 1,600 global brands. Headquartered in Malmö, Sweden, inriver maintains a commitment to innovation and customer success, ensuring that their solutions evolve alongside their clients' needs.

PIM for e-commerce • product data syndication • Digital transformation • Omnichannel marketing • Industrial manufacturing

201 - 500 employees

☁️ SaaS

🤝 B2B

🛍️ eCommerce

📋 Description

• Lead customer-facing marketing programs for driving platform adoption and enhancing customer satisfaction. • Collaborate with sales, account management, partner, and customer success teams. • Develop campaigns for upsell and cross-sell opportunities within existing customers. • Create customer education programs like webinars and success stories. • Track success of marketing programs through metrics such as NPS and adoption rates.

🎯 Requirements

• 7+ years of experience in customer marketing, customer success, or account-based marketing with proven ability to drive customer engagement and revenue growth. • Experience in developing and managing customer marketing programs that drive platform adoption and support enterprise-wide engagement. • Strong experience working with cross-functional teams, particularly sales, customer success, and account management. • Data-driven mindset to track, analyze, and report on key performance metrics (e.g., NPS, customer adoption, upsell/cross-sell revenue). • Proven track record in building and executing programs that support upsell and cross-sell initiatives. • Excellent communication and storytelling skills to create compelling customer-facing content and campaigns. • Ability to work autonomously and manage multiple programs in a fast-paced, results-oriented environment.