Customer Marketing Manager
2 days ago
Description
• We are seeking a highly motivated Customer Marketing Manager to join our team. • The primary responsibility of this role is to drive revenue growth and customer retention through effective cross-selling and up-selling strategies and campaigns. • In addition to cross-selling and up-selling, this role will involve supporting various marketing and customer engagement initiatives to ensure overall business growth. • Develop and implement strategic cross-selling and up-selling plans to maximize revenue and reduce churn of existing customers. • Work with product marketing to tailor product recommendations that enhance the customer experience and satisfaction. • Work cross-departmentally with customer sales executives and customer success managers (Advisors) to understand customer needs and identify sales enablement marketing needs. • Track and analyze sales performance metrics to refine strategies and improve results. • Conduct outreach to customers for case studies and customer references, coordinating all necessary elements. • Support overall marketing department with tasks including, but not limited to, setting up Gong flows, creating and sending campaign emails, and creating landing pages. • Organize and execute webinars, lunch & learns, and customer group demos, including managing zoom questionnaires, website updates, email builds and sends, Salesforce campaigns, and collaborating with Revenue Operations on marketing automation items. • Own G2 and Capterra presence, including sourcing reviews and strategizing on leveraging these relationships. • Support product marketing and partner marketing initiatives, as needed.
Requirements
• Bachelor’s degree in Business, Marketing, or a related field. • 5+ years, B2B SaaS marketing experience. • Demonstrated success developing cross-selling and up-selling campaigns. • Excellent communication and interpersonal skills. • Ability to analyze data and make informed decisions. • Self-motivated with a results-driven approach. • Proficiency in CRM software and sales analytics tools. • Familiarity with Monday.com, Gong, HubSpot, Salesforce or similar technologies
Benefits
• Competitive compensation. • Comprehensive health benefits package. • 401(k) plan with employer match. • Healthcare and dependent-care flexible spending account. • Company short-term and long-term disability insurance. • Company culture that recognizes its employees. • Room for growth and development and management that cares about your professional growth and will help you achieve your goals. • Significant advancement opportunities for outstanding performers.
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