hims & hers
Hims & Hers is a 100% online healthcare platform that provides personalized care and consultation for sexual health, hair regrowth, weight loss, skincare, and mental health. With over 2 million subscribers, Hims & Hers connects patients with licensed healthcare professionals, offering prescription medications and ongoing support delivered directly to their doors. The platform aims to make healthcare accessible, affordable, and discreet, ensuring that users can manage their treatment conveniently through an app.
Sr. Director - Paid Social Performance Marketing
March 12
hims & hers
Hims & Hers is a 100% online healthcare platform that provides personalized care and consultation for sexual health, hair regrowth, weight loss, skincare, and mental health. With over 2 million subscribers, Hims & Hers connects patients with licensed healthcare professionals, offering prescription medications and ongoing support delivered directly to their doors. The platform aims to make healthcare accessible, affordable, and discreet, ensuring that users can manage their treatment conveniently through an app.
📋 Description
• Manage the entirety of the paid social performance budget for our largest and foundational product category: Sexual Health. • Partner with the product managers, product marketers and editorial teams to identify and address business opportunities • Seamless triangulate between MMM, MTA and Conversion Lift Study readouts to guide your investment strategy • Coach junior talent on your team • Analyze impact, rapidly testing hypotheses and conducting data analysis with a goal of constantly improving the metrics • Collaborate with Creative, Integrated Marketing, Marketing Analytics and Product Marketing, to develop and execute a testing strategy and roadmap across measurement, creative, and in-platform optimizations • Manage the creative production roadmap with external performance creative agencies as well as in-house creative teams • Work closely with our Meta account team, navigating Alphas, Betas and measurement opportunities • Specialize in applying complex/ambiguous data to surface actionable insights and strategies across the customer journey • Launch new and experimental marketing channels in search of sustainable growth • Lead cross-functional teams on projects to help us grow • Continuously build business relationships across functional teams
🎯 Requirements
• Bachelor's Degree preferably with a focus in an analytical field Required • 12+ years of professional experience with evidence of increasing responsibility e-commerce marketing and owning a budget required • Experience owning an annual performance budget in the 10-figures • Prior public company experience required • Deep experience in marketing measurement • Experience with marketplaces or past consulting experience is a plus • Strategic and tactical experience designing, building and executing scalable processes from scratch, ideally in an operations-intensive environment • Exceptional quantitative skills and aptitude • Strong communication skills and attention to detail • Creative problem-solver with excitement to work on cross-functional teams and projects
🏖️ Benefits
• Competitive salary & equity compensation for full-time roles • Unlimited PTO, company holidays, and quarterly mental health days • Comprehensive health benefits including medical, dental & vision, and parental leave • Employee Stock Purchase Program (ESPP) • Employee discounts on hims & hers & Apostrophe online products • 401k benefits with employer matching contribution • Offsite team retreats
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